<p>New, revised paperback edition of the industry classic! Portrait photography is one of the largest-and most lucrative-specialties in photography. The Business of Portrait Photography provides all the tools, techniques, and tactics needed to open a successful portrait studio or make a current studio even more profitable. In this comprehensive career guide, professional portrait photographer Tom McDonald reveals the business strategies and photographic secrets for surviving and thriving in this competitive field. Covering dozens of topics, The Business of Portrait Photography offers no-fail advice for selecting equipment; constructing a camera room; planning a promotion campaign; taking bridal and children's portraits; designing a price list; serving clients; creating vignettes; and much, much more. As well as being completely revised and updated throughout, this new edition also features the latest information on digital photography and its impact on the portrait business. What's more, this classic reference is also packed with scores of stunning photos and real-life case histories of 30 well-known portrait photographers.</p>

The Business of Portrait Photography

Arts & Photography

McDonald, Tom

Photography & Video

Amphoto Books

<p>If you're entertaining the idea of opening a portrait studio or you want to increase your studio's profitability, The Business of Portrait Photography will tell you everything you need to know to be successful in the long run. In this comprehensive, nuts-and-bolts book, working professional Tom McDonald, who owns and operates a highly successful photography studio, takes the mystery out of business issues. He covers such fundamentals as setting prices, creating promotional campaigns, devising marketing strategies, making a profit, using computers, constructing a camera room, serving clients, hiring and managing a staff, building team spirit, and presenting your work.<br>McDonald also discusses important photographic concerns, including what constitutes a great portrait; subject analysis; different techniques for photographing individuals and groups; buying the necessary equipment; determining exposure and lighting ratios; shooting outdoors; choosing the right lab; enhancing portraits via diffusion, vignetting, and retouching; and making copies and restorations.<br>In the second half of the book, 30 award-winning portrait photographers from around the world share the secrets of their success in revealing profiles. Examples of their best cutting-edge work accompany these interviews.</p>

The Business of Portrait Photography (Amphoto's Business of Photography)

Amphoto

Memories in Focus

Impact Printing

<p>The mother of all Dragons, the Great Golden Dragon, Awake. Free after thousands of years of sleep imprisonment by the gods of Earth, Wind, Fire and Water. The gods who imprisoned her are now no more, gone from this world to others. Free to take her revenge on this feeble world she sets off to devour it, starting with the Southern Kingdom. The red mist falls, the Emperor, his palace, city and people are doomed as the dragon takes revenge. Far in the northern Kingdom of Astel, a prince awaits news from his spies in the south. Three cities have fallen in the south to this red mist, what is it, where does it come from? But more importantly, when will it strike north? Taw, a young man/boy with his friends, Dina, Joshua and the twins, in the local town of Rollstream are in trouble again, caught in the royal orchard. The punishment they receive from the Princess Juliet is not what they expect, but this is the first step in a sequence of events that will change their lives forever. Together with the wizards Eric Vantor and Zing Fan they become more than they ever expected.</p>

The Dragon of the Red Mist Awakes

Science Fiction & Fantasy

Fantasy

Tom McDonald

How the World Changed Social Media

<p><div><i>How the World Changed Social Media</i>&nbsp;is the first book in Why We Post, a book series that investigates the findings of anthropologists who each spent 15 months living in communities across the world. This book offers a comparative analysis summarising the results of the research and explores the impact of social media on politics and gender, education and commerce. What is the result of the increased emphasis on visual communication? Are we becoming more individual or more social? Why is public social media so conservative? Why does equality online fail to shift inequality offline? How did memes become the moral police of the internet? Supported by an introduction to the project's academic framework and theoretical terms that help to account for the findings, the book argues that the only way to appreciate and understand something as intimate and ubiquitous as social media is to be immersed in the lives of the people who post. Only then can we discover how people all around the world have already transformed social media in such unexpected ways and assess the consequences.</div></p>

Politics & Social Sciences

Miller, Daniel

Costa, Elisabetta

Haynes, Nell

Nicolescu, Razvan

Sinanan, Jolynna

Spyer, Juliano

Venkatraman, Shriram

Wang, Xinyuan

Social Sciences

UCL Press

<i>How the World Changed Social Media</i> is the first book in Why We Post, a book series that investigates the findings of anthropologists who each spent 15 months living in communities across the world. This book offers a comparative analysis summarising the results of the research and explores the impact of social media on politics and gender, education and commerce. What is the result of the increased emphasis on visual communication? Are we becoming more individual or more social? Why is public social media so conservative? Why does equality online fail to shift inequality offline? How did memes become the moral police of the internet? Supported by an introduction to the project’s academic framework and theoretical terms that help to account for the findings, the book argues that the only way to appreciate and understand something as intimate and ubiquitous as social media is to be immersed in the lives of the people who post. Only then can we discover how people all around the world have already transformed social media in such unexpected ways and assess the consequences.

Social Media in Rural China: Social Networks and Moral Frameworks

<p>China’s distinctive social media platforms have gained notable popularity among the nation’s vast number of internet users, but has China’s countryside been ‘left behind’ in this communication revolution? Tom McDonald spent 15 months living in a small rural Chinese community researching how the residents use social media in their daily lives. His ethnographic findings suggest that, far from being left behind, many rural Chinese people have already integrated social media into their everyday experience. Throughout his ground-breaking study, McDonald argues that social media allows rural people to extend and transform their social relationships by deepening already existing connections with friends known through their school, work or village, while also experimenting with completely new forms of relationships through online interactions with strangers, particularly when looking for love and romance. By juxtaposing these seemingly opposed relations, rural social media users are able to use these technologies to understand, capitalise on and challenge the notions of morality that underlie rural life. </p>

<p><div>China's distinctive social media platforms have gained notable popularity among the nation's vast number of internet users, but has China's countryside been 'left behind' in this communication revolution? Tom McDonald spent 15 months living in a small rural Chinese community researching how the residents use social media in their daily lives. His ethnographic findings suggest that, far from being left behind, many rural Chinese people have already integrated social media into their everyday experience. Throughout his ground-breaking study, McDonald argues that social media allows rural people to extend and transform their social relationships by deepening already existing connections with friends known through their school, work or village, while also experimenting with completely new forms of relationships through online interactions with strangers, particularly when looking for love and romance. By juxtaposing these seemingly opposed relations, rural social media users are able to use these technologies to understand, capitalise on and challenge the notions of morality that underlie rural life.</div></p>

Take a stroll into the past with these short stories of southern humor, wisdom, and faith. Whether you are a true native or simply a lover of the South, a treasure awaits to be discovered for you to value and cherish for years to come. Open this book and you may find yourself settling into a porch swing with a glass of iced tea, or you might decide to get out that old shoebox of photos as memories of the past flood your mind. From the pitfalls of lawnmower ownership to priceless recollections of loved ones, Tom McDonald creates an atmosphere of nostalgia as we amble down memory lane.  At the heart of this book is a tender ode to family, with promises, memories, and most important, unconditional love. Journey with this special family, who stayed bonded together through loss and sacrifices, managing to not only survive but thrive during the Great Depression, World War II, and all the trials since. Get ready to smile and reminisce at these glimpses into southern life, all given with the reminder that God is in control.

Promises to Keep: Southern Short Stories

Humor & Entertainment

Humor

Bluewater Publications

Having known Tom McDonald all my life, I can tell you that reading his book is like spending time with him. He captures the rural South with wit and feeling in his recollections of country life. It is with personal pleasure and family pride that I place his first book alongside Paths in the Briar Patch and The Old North Field, written by my father and Tom's oldest brother, William L. McDonald. Nancy McDonald There ought to be more books written by Tom McDonald. He has the ability to tell a story in a way that transports you to when it happened. Tom describes real life in the South and reminds me of similar adventures in my own boyhood as well as my more recent misadventures on the farm. I enjoyed every page. Coach Pat Dye Normal everyday life blossoms into funny, sentimental and endearing adventures as the author shines his own humorous light and wit on life and family in the rural South. When Memories Come Calling will make you look at life's lighter side and smile. Debra Hanback, Florence, Al.

When Memories Come Calling

Biographies & Memoirs

Historical

Bluewater Publishing

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