International Strategic Marketing

As Europe moves towards becoming a truly single European market, its contribution to global marketing grows. This topical text expands upon existing international marketing theory and synthesizes it with colourful examples of relevant international marketing practice. Topics covered include:  marketing information systems marketing research product development pricing issues international promotion distribution channels. With a strong theoretical framework, this informative text draws out the key issues within the developing European Union and the role it plays in marketing around the globe. Its excellent pedagogy (including case studies, summaries, text boxes and a website to run alongside), helps make it a valuable resource for academics and professionals alike.  Visit the Companion website at www.routledge.com/textbooks/0415314178

International Strategic Marketing: A European Perspective

Business & Money

Stone, Marilyn

McCall, J.B.

Marketing & Sales

Routledge

International

"Marketing By Agreement" relates ideals to realistic situations in the area of international business negotiations. It looks at the interorganizational negotiations which are crucial aspects of marketing and purchasing operations in a cross cultural setting. The negotiation theme is developed via models showing the interaction of factors affecting outcomes and negotiation skills. Taking an international approach the book relates concepts to the real world of negotiating sales/purchase, agency/distributorship, licence and joint-venture agreements. This second edition has been revised and expanded to meet the demands of a changing market, highlighting and aiming to formulate the skills necessary for effective performance.

Marketing by agreement: A cross-cultural approach to business negotiations

wiley

<p>Shows how to make newly developed planning and strategic marketing concepts work, featuring an international, cross-cultural perspective. This Second Edition includes a new chapter on intra-organizational dynamics, as well as a greater number of examples from American and European markets. Part I discusses factors that affect the outcome of negotiations and presents a ``negotiations skills model'' to gauge negotiations performance. Part II describes application of these concepts to sales purchase, agency/distributorship, licensing, and joint venture agreements.</p>

Marketing by Agreement: A Cross-Cultural Approach to Business Negotiations

Warrington, M. B.

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