The aim of this book is to familiarise students with the theory and practice of small business management.For those interested in establishing and managing their own small firm, this book will help the reader better understand the challenges and rewards of being a small business owner-manger. In addition, Planning and building a Small Business will prove useful to small business owner-managers as a general guide on how they might better manger their operations.Part A- Planning a small business, contains six chapter that deal with planning a small business, including surviving the early years, strategic planning, and writing a business plan. Part B- Innovation, consists of two chapters that deal with entrepreneurship, innovation and creativity. Part C-Team and small business, consists of two chapters that look at human resource management and teams within a small business context. Part D- Marketing a small business, consists of a final chapter that examines marketing a small business.Table of contentsPart A – Planning a small business Chapter 1 – What is a small business Chapter 2 – Family business Chapter 3 – Entrepreneur vs owner-mangers Chapter 4 – Surviving the early years Chapter 5 – Planning and strategy in a small business Chapter 6 – Writing a business planPart B – Innovation Chapter 7 – Entrepreneurship and innovation Chapter 8 – Creativity and innovationPart C – Teams and small business Chapter 9 – Small firms and human business Chapter 10 – Team building in a small businessPart D – Marketing a small business Chapter 11 – Creating customers

Planning and Building a Small Business (Tilde Business)

Business & Money

Mazzarol, Tim

Reboud, Sophie

Finance

Tilde Publishing and Distribution

The aim of this text is to provide an overview of the theory, practice and context of entrepreneurship and innovation at both the industry and firm level. It will provide students with a foundation of ideas and understandings that are designed to shape their thinking and behavior so as to appreciate the role of innovation and entrepreneurship in modern economies, and to recognize their own abilities in this regard.Key features include:* Brings together entrepreneurship and innovation using a unique approach.* Looks at the process of entrepreneurship from both a small and large organizational perspective.* Examines the theory and practice of innovation.* Attention given to innovation diffusion theory and the challenges of commercialization with disruptive technologies.

Entrepreneurship and Innovation: A Manager’s Perspective (The Entrepreneurship Series)

Management & Leadership

This new edition of Entrepreneurship and Innovation: Readings and Cases provides an overview of the theory, practice and context of entrepreneurship and innovation at both the industry and firm level. It provides students with a foundation of ideas and understandings designed to shape their thinking and behavior so as to appreciate the role of innovation and entrepreneurship in modern economies, and to recognize their own abilities in this regard.Key Features:* Each chapter begins with a list of learning outcomes and ends with an extensive chapter review* Includes 14 new cases to illustrate and apply the key principles * New chapter on co-operative enterprises (Chapter 12)* Uniquely unites entrepreneurship and innovation * Looks at the process of entrepreneurship from both a small and large organizational perspective* Examines the theory and practice of innovation* Gives attention to innovation diffusion theory and to the challenges of commercialization with disruptive technologies

Entrepreneurship and Innovation: Readings and Cases

Economics

It provides students with a foundation of ideas and understandings designed to shape their thinking and behavior so as to appreciate the role of innovation and entrepreneurship in modern economies, and to recognize their own abilities in this regard. Aimed at students studying entrepreneurship at both postgraduate and undergraduate level, this book creates entrepreneurial awareness, develops analytical and creative skills, and encourages the self-development of students into entrepreneurial business owners or employees. The text brings together entrepreneurship and innovation – as they are largely indivisible elements and cannot be adequately understood if studied separately – and provides the reader with an overview of these elements and how they combine to create new value in the market. All the case studies are based on original research, real entrepreneurs and real businesses. Content: Chapter 1 – A social and economic process, Chapter 2 – The entrepreneur mind and action, Chapter 3 – The entrepreneurial process, Chapter 4 – Intrapreneurship, Chapter 5 – Small business, Chapter 6 – Adoption and diffusion of innovation, Chapter 7 – Entrepreneurial vision versus the planning ethos, Chapter 8 – Financing the venture, Chapter 9 – Technology, technopreneurs and disruptive innovations, Chapter 10 – Intellectual property management and commercialisation, Chapter 11 – Team building and company leadership

Entrepreneurship and Innovation 3/e

Business Culture

Tilde University Press

<ul> <li>Expert guide to important business research topic</li> <li>Summarises the state of the art in available and emerging research</li> <li>Includes references to key research publications in the field</li> </ul>

Co-operative and Mutual Enterprises Research (Routledge Advances in Management and Business Studies)

Routledge

The economic and social impact of international education is substantial with many educational institutions now dependent on the recruitment of overseas students for their survival. 
The authors of The Global Market for Higher Education discuss this industry from a strategic and services marketing perspective and suggest a model to explain how to obtain and maintain a competitive advantage. The book draws on more than ten years of research with students and educational institutions in a number of countries, using both secondary and primary data to develop the model. The results presented suggest that an institution’s internal resources are key determinants of its appropriate strategy. The authors also suggest that decision makers and education marketers take account of the appropriate market literature when developing international plans and considering new international markets. 
This book will prove a valuable contribution to the literature and resources for academics and students, university and college administrators, government officials and policy makers focused on higher education as well as recruitment and marketing offices of higher education institutions themselves.

The Global Market for Higher Education: Sustainable Competitive Strategies for the New Millennium

Soutar, Geoffrey N.

Edward Elgar Publishing

`Mazzarol and Reboud present an extremely well documented book that offers grounded approaches through insightful case studies. It is a rare book from which practitioners, students, teachers and researchers will gain both knowledge of and enthusiasm for the subject.' - Louis Jacques Filion, HEC Montreal, Canada 
Throughout the book, the authors offer a conceptual framework supported by original case study data to explain how and why a small firm should approach strategic planning, the forces influencing the planning process, and the nexus between innovation and planning. 
The majority of all businesses throughout the world are small firms, which play a crucial role in the growth of the world's economies. Tim Mazzarol and Sophie Reboud address questions such as: what is the value of planning for small firms, and how should these firms approach strategic planning? This book provides an in-depth analysis of the theory and conceptual frameworks associated with planning and strategy in small firms. It also explores key issues linked with why and how small firms should plan and the benefits they gain. 
This timely book will be invaluable to academics, postgraduate research students and professional advisors working in the field of small business management and entrepreneurship. Supported by original research and comprehensive key theories, entrepreneurs and practicing managers with an interest in understanding the foundations of planning and strategy will find this book of great importance to them.

The Strategy of Small Firms: Strategic Management and Innovation in the Small Firm

This book provides an overview of the theory, practice and context of entrepreneurship and innovation at both the industry and firm level. It provides a foundation of ideas and understandings designed to shape the reader's thinking and behaviour to better appreciate the role of innovation and entrepreneurship in modern economies, and to recognise their own abilities in this regard. The book is aimed at students studying advanced levels of entrepreneurship, innovation and related fields as well as practitioners (for example, managers, business owners). As entrepreneurship and innovation are largely indivisible elements and cannot be adequately understood if studied separately, the book provides the reader with an overview of these elements and how they combine to create new value in the market. This edition is updated with recent international research, including research and examples from Europe, the US, and the Asia-Pacific region.

Entrepreneurship and Innovation: Theory, Practice and Context (Springer Texts in Business and Economics)

Springer

This book provides an overview of the theory, practice and context of entrepreneurship and innovation at both the industry and firm level. It provides a foundation of ideas and understandings designed to shape the reader's thinking and behaviour to better appreciate the role of innovation and entrepreneurship in modern economies, and to recognise their own abilities in this regard. The book is aimed at students studying advanced levels of entrepreneurship, innovation and related fields as well as practitioners (for example, managers, business owners). As entrepreneurship and innovation are largely indivisible elements and cannot be adequately understood if studied separately, the book provides the reader with an overview of these elements and how they combine to create new value in the market. This edition is updated with recent international research, including research and examples from Europe, the US, and the Asia-Pacific region.

Workbook for Entrepreneurship and Innovation: Theory, Practice and Context (Springer Texts in Business and Economics)

See the best price to sell, buy, or rent books by Mazzarol, Tim. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Mazzarol, Tim

See the best price to sell, buy, or rent books by Mazzarol, Tim. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Planning and Building a Small Business (Tilde Business)

Entrepreneurship and Innovation: A Manager’s Perspective (The Entrepreneurship Series)

Entrepreneurship and Innovation: Readings and Cases

Entrepreneurship and Innovation 3/e

Co-operative and Mutual Enterprises Research (Routledge Advances in Management and Business Studies)

Co-operative and Mutual Enterprises Research (Routledge Advances in Management and Business Studies)

The Global Market for Higher Education: Sustainable Competitive Strategies for the New Millennium

The Strategy of Small Firms: Strategic Management and Innovation in the Small Firm

Entrepreneurship and Innovation: Theory, Practice and Context (Springer Texts in Business and Economics)

Workbook for Entrepreneurship and Innovation: Theory, Practice and Context (Springer Texts in Business and Economics)