A century ago, the medical establishment considered Dr. Will and Dr. Charlie Mayo radicals because of their integrated approach to health care. Today, Mayo Clinic Center for Social Media (MCCSM) continues that legacy by inviting practitioners, patients, and caregivers to become actively engaged with one another for the sake of health and wellness. Social media makes this possible. Bringing the Social Media Revolution to Health Care goes beyond “how to” and presents strategic reasons to integrate social media into health care marketing and communications. Essays by thought-leaders and hands-on participants in health care social media bring the strategy and practice of social media to life. Includes: Foreword by John Noseworthy, M.D., President and CEO of Mayo Clinic; Preface by Farris Timimi, M.D., Medical Director of MCCSM; a special section about legal concerns and a checklist for strategic planning.

Bringing the Social Media Revolution to Health Care

Business & Money

Mayo Clinic Center for Social Media

Business Culture

Mayo Foundation for Medical Education & Research

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Books by Mayo Clinic Center for Social Media

See the best price to sell, buy, or rent books by Mayo Clinic Center for Social Media. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Bringing the Social Media Revolution to Health Care