Advertising and Public Relations Law (Routledge Communication Series)

Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech. Coverage includes the categorization of different kinds of speech afforded varying levels of First Amendment protection; court-created tests for laws and regulations of speech; and non content-based restrictions on speech and expression. Features of this second edition include: <ul>
<li>overviews and synopses for each chapter </li> <li>extended excerpts from major court decisions</li> <li>appendices providing a chart of the judicial system, a summary of the judicial process, an overview of alternative dispute resolution mechanisms, and the professional codes for media industry and business associations</li> <li>online materials for instructors.</li> </ul>
The volume is intended for upper-level undergraduate and graduate students in media, advertising and public relations law or regulation courses. It also serves as an essential reference for advertising and public relations practitioners.

Business & Money

Maye, Carmen

Moore, Roy L.

Collins, Erik L.

Marketing & Sales

Routledge

Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech, some of the most dynamic and prevalent areas of professional communications today. This updated third edition explores the categorization of different kinds of speech and their varying levels of First Amendment protection as well as common areas of litigation for communicators such as defamation, invasion of privacy, and copyright and trademark infringement. Features of this edition include: <ul>
<li>A new chapter on Internet-related laws affecting advertising and public relations speech.</li> <li>History and background of major legal theories affecting professional communicators.</li> <li>Extended excerpts from major court decisions.</li> <li>Overviews of relevant federal and state regulatory schemes, including those promulgated and enforced by the FTC, FCC, FDA and others.</li> <li>Appendices providing a legal glossary, a chart of the judicial system, sample model releases and copyright agreement forms.</li> </ul>
The volume is developed for upper-level undergraduate and graduate students in media, advertising and public relations law or regulation courses. It also serves as an essential reference for advertising and public relations practitioners.

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