This is a practical guidebook from two coffe e bar entrepeneurs showing how to prepare a business plan, c hoose a location, cost your start-up, win customers, market your total business, expand and franchise, and much more. '

Start and Run a Profitable Coffee Bar (Self-Counsel Business Series)

Matzen, Tom

Reference

UNKNO

- Turn beans into bucks -Build a winning sales team -Deliver WOW! customer service

Start and Run a Coffee Bar (Start & Run a)

A comprehensive guide on what to expect when owning and operating this type of business, this book includes everything from choosing a unique identity to roasting, making, and serving coffee, espresso, and tea. Learn the steps to: * Turning beans into bucks * Building a winning sales team * Providing WOW! customer service The two authors share their inside perspective on running a coffee bar, answering questions such as: * How do I prepare a business plan? * How do I market my coffee bar? * What special equipment will I need? * What will it cost to get started? * What should I look for when choosing a location? * How do I roast coffee beans and brew a great cup of coffee? * What are the 11 steps to WOW! customer service? * What about expansion and franchising? The book includes sections on organic and Fair Trade coffee, recipes for specialty coffees, and forms to help you with the day-to-day logistics of running a coffee bar.

Start & Run a Coffee Bar (Start & Run Business Series)

Business & Money

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Self-Counsel Press

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