Great work on the importance of the brands in the relation between consumer and producer

Brandwashed

Business & Money

MARTIN LINDSTROM

Marketing & Sales

Random House]

In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world's most successful branding companies do differently—integrating touch, taste, smell, sight, and sound—with startling and measurable results. Based on the largest study ever conducted on how our five senses affect the creation of brands, BRAND sense explains Martin Lindstrom's innovative six-step program for bringing brand building into the twenty-first century. The study, covering over a dozen countries worldwide, was conducted exclusively for this book by Millward Brown, one of the largest business research institutions in the world. Drawing on countless examples of both product creation and retail experience, Lindstrom shows how to establish a marketing approach that appeals to all the senses, not simply the conventional reliance on sight and sound. Research shows that a full 75 percent of our emotions are in fact generated by what we smell, and the author explains how to capitalize on that insight. Included are innovative tools for evaluating a brand's place on the sensory scale, analyzing its future sensory potential, and enhancing its appeal to reach the broadest base of consumers. Lindstrom lists the top twenty brands for the future based on their sensory awareness. (The top three? Singapore Airlines, Apple, and Disney.) Among the book's many fascinating factual highlights are the following: -That gratifying new-car smell that accompanies the purchase of a new car is actually a factory-installed aerosol can containing "new-car" aroma. -Kellogg's trademarked crunchy sound and feel of eating cornflakes was created in sound labs and patented in the same way that the company owns its recipe and logo. -Singapore Airlines has patented a scent that is part of every female flight attendant's perfume, as well as blended into the hot towels served before takeoff, and which generally permeates their entire fleet of airplanes. -Starbucks' sensory uniqueness is far less strongly associated with the smell and taste of coffee than with the interior design of its cafés and its green and white logo. Hailed as the "World's Brand Futurist" by the BBC, Martin Lindstrom is one of the world's top entrepreneurial visionaries, who has changed the face of global marketing with twenty years of hands-on experience as an advertising CEO and adviser to Fortune 500 companies. Firmly steeped in scientific evidence and featuring sensory secrets of the most successful brand names, BRAND sense reveals how to transform marketing strategies into positive business results that no brand builder can afford to ignore.

BRAND sense

Free Press

* A unique exploration of children's relationships with consumer brands

Brand Child: Remarkable Insights into the Minds of Today's Global Kids & Their Relationships with Brands

Patricia B. Seybold

Humor & Entertainment

Kogan Page.

"A treasury of ideas for bringing new life to your brands, and the cases are truly compelling ...should be read by everyone involved in developing or improving a brand. Read this book and watch how the professionals do it". (Philip Kotler, Professor of International Marketing, Kellogg School of Management, Northwestern University). That gratifying new car smell is actually a manufactured "new car" aroma. The sound of Kellogg's cornflakes crunching in our mouths is created in sound labs. Singapore Airlines has patented the smell in its cabins. Branding has reached a new frontier. In the future brands will have to appeal to the neglected senses: touch, taste, and smell. Branding expert Martin Lindstrom shows for the first time how it can be done. Drawing on the most extensive worldwide study ever conducted of the sensory perceptions of consumers, he shows how a two-sense product can become a five-sense phenomenon. This groundbreaking book provides innovative branding tools for evaluating where a brand is on the sensory scale, analyzing its sensory potential and giving it a clear pathway to optimize its sensory appeal. Companies like Cadillac, Apple, Mercedes-Benz, Nokia, Louis Vuitton, Nestle and Disney have all recently adopted a sensory approach, and have seen their brands sizzle under this new direction. Anyone who wants a competitive edge can't afford to neglect this book. It's guaranteed to optimize the value of any marketer's budget in the most visionary way.

Brandsense : How to Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound

Kogan Page, Ltd.

If you ve ever given in to your child s plea for a particular branded toy or breakfast cereal, bought a book just because it was on the best-seller list, swooned over the latest teen idol sensation, slept with your iPhone tucked cozily between you and your sleeping partner, liked something on Facebook, signed up for a loyalty card, or stashed a little bottle of anti-bacterial hand gel in your purse, then you ve been brandwashed. Marketing visionary Martin Lindstrom knows this because he has been on the front line of the branding wars for over 20 years, and in Brandwashed he turns the spotlight on his own industry and exposes the full range of psychological tricks and traps todays marketers and advertisers use to obscure the truth, manipulate our minds and persuade us to buy

Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Small Data: The Tiny Clues That Uncover Huge Trends

St.Martin's Press

Hired by the world’s leading brands to find out what makes their customers tick, Martin Lindstrom spends three hundred nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world’s leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges. Lindstrom connects the dots in this globe-trotting narrative that will fascinate not only marketers and brand managers, but anyone interested in the infinite variations of human behavior.Small Data combines armchair travel with forensic psychology into an interlocking series of international clue-gathering detective stories. It presents a rare behind-the-scenes look at what it takes to create global brands, and along the way, reveals surprising and counterintuitive truths about what connects us all as humans.

Small Data: The Tiny Clues That Uncover Huge Trends [Paperback] LINDSTROM, MARTIN

Business Culture

Hodder & Stoughton General Division

BRAND NEW, Exactly same ISBN as listed, Please double check ISBN carefully before ordering.

Small Noodle Short USB Data Cable Charging Cable For Mobile Phones

Hachette

Named one of the "Most Important Books of 2016" by Inc.A Forbes 2016 "Must Read Business Book"Named a "Book Retailers Should Read in 2016" by Shelf AwarenessMartin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing. Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers' homes, carefully observing every detail in order to uncover their hidden desires and, ultimately, the clues to a multimillion-dollar product. Lindstrom connects the dots in this globetrotting narrative that will enthrall enterprising marketers as well as anyone with a curiosity about the endless variations of human behavior.You'll learn…How a noise reduction headset at 35,000 feet led to the creation of Pepsi's new trademarked signature sound.How a worn-down sneaker discovered in the home of an 11-year-old German boy led to LEGO's incredible turnaround.How a magnet found on a fridge in Siberia resulted in a US supermarket revolution.How a toy stuffed bear in a girl's bedroom helped revolutionize a fashion retailer's 1,000 stores in 20 different countries.How an ordinary bracelet helped Jenny Craig increase customer loyalty by 159 percent in less than a year.How the ergonomic layout of a car dashboard led to the redesign of the Roomba vacuum.

Small DATA

Audible Studios on Brilliance Audio

A humorous but serious and practical guide on how we can finally rid ourselves of those commonplace, bureaucratic bottlenecks that plague every office in every company around the world. The author presents a five-step plan on how to make our work lives much, much easier.\nThe TV remote control that requires a PhD to operate. The weekly hour-long conference call hijacked by screens freezing, employees dropping in and out, and ten minutes of actual discussion. The Power Point Presentations read by literally no one.\nWhat has happened to common sense? Where did it go and how can we get it back?\nBest-selling author Martin Lindstrom combines numerous real-life examples of common sense gone wrong in global Fortune 100 organizations with his own ingenious plan for restoring logic—and sanity—to the companies and people that need it most. Funny, entertaining and immensely practical, The Ministry of Common Sense is a must-read for anyone who works in an organization of any size.

Ministry Of Common Sense

John Murray Learning

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Books by MARTIN LINDSTROM