Shows how to create effective advertising, provides examples of successful ads, and provides a behind the scenes look at the profession

Romancing the Brand: The Power of Advertising and How to Use It

Business & Money

Martin, David N.

Marketing & Sales

Amacom Books

When Eva Cunningham's wealthy art collector husband drops dead on the first tee at Huntcliff Golf Club, the search for his elusive killer ricochets down avenues of time from Mexico's Sierra Madre Mountains to Atlanta's Chattahoochee River. Henri Rousseau's companion painting to his masterpiece, The Sleeping Gypsy, dangles a tantalizing clue. Mystery fans will love this book as they match wits with the author in a race to find whodunit.

Under a Lemon Moon: A Metaphysical Mystery

Literature & Fiction

United States

Oaklea Pr

What's a brand name worth that clearly projects a positive identity? A premium price, of course. What are the best techniques to create a brand name and marketing strategy? The author of this book, founder of one of the world's top marketing and advertising firms, The Martin Agency, is an expert at branding strategy who reveals the techniques he uses. Martin explains how to cut through the mumbo jumbo so that what a company or product stands for can be expressed NOT just in a paragraph, NOT just in a sentence, but in a single word. THAT'S what creates a powerful brand. For example, Volvo has come to stand for "Safety." At Perdue, "Freshness" is synonymous is with quality. These are only two of many examples showing how a focused identity can become an unassailable advantage. In case after case, the reader is taken behind the scenes to join in a fascinating search for identity. On practically every page, the reader will find a usable technique for developing high impact marketing and branding strategy.

Be the Brand: How to Find a Powerful Identity and Use It to Drive Sales

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Books by Martin, David N.