<p>In 1956, the Free Press published a report of Columbia's Bureau of Applied Social Research - co-authored by Merton, Marjorie Fiske and Patricia I.Kendall - which outlined a set of techniques aimed at eliciting the specific responses of individuals and groups to particular events and situations. The book may be regarded as seminal within sociology, spawning a whole field of qualitative opinion research that has continued to evolve through half a century of inquiry.</p>

The Focused Interview: A Manual of Problems and Procedures

Business & Money

Merton, Robert K.

Marjorie Fiske

Patricia L. Kendall

Marketing & Sales

Free Press

Middle Age: The Prime of Life? (Life Cycle Series)

Health, Fitness & Dieting

Psychology & Counseling

Longman Higher Education

Middle Age: The Prime of Life ? (The Life Cycle Series)

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Books by Marjorie Fiske