<p>In this illuminating book, the architect of some of the most famous ad campaigns of the last decade reveals how our perspective can be influenced by culture.\nIn For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behavior. If you want to get people to move, you must first understand the underlying cultural forces that make them tick.\nCollins uses stories from his own work as an award-winning marketer—from spearheading digital strategy for Beyoncé, to working on Apple and Nike collaborations, to the successful launch of the Brooklyn Nets NBA team—to break down the ways in which culture influences behavior and how listeners can do the same. With a deep perspective built on a century’s worth of data, For the Culture gives listeners the tools they need to inspire collective change by leveraging the cheat codes used by some of the biggest brands in the world.\nPLEASE When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.</p>

For the Culture: The Power Behind the World's Most Successful Brands, from Apple to Beyonce

Marcus Collins

Macmillan Business

For the Culture: The Power Behind What We Buy, What We Do and Who We Want to Be

For the Culture The Power Behind What We Buy, What We Do, and Who We Want to Be

PublicAffairs

<p>'In Modern Love, Marcus Collins sets out to survey the changing expectations men and women have brought to their relationships with one another.' -- Damian Thompson, Daily Telegraph Drawing on social, economic and political history, Modern Love explains for the first time at book length how relations changed between men and women in Britain in the twentieth century. Marcus Collins shows how men and women's expectations from life radically shifted and converged, describing how we moved from inhabiting our separate spheres with wholly different prospects and values towards the ideal, if not quite the actuality, of equality, mutuality, companionship and friendship.'Enlightening... Collins charts the progress of a radical turn-of-the-century idea that men and women could achieve joyful intimacy if only they got to know one another as equals ... he elegantly demonstrates the power of public perception in determining whether or not we manage to be happy in love.' --Decca Aitkenhead, New Statesman'From the Victorians to Bridget Jones, it's a miracle women actually have relationships... Marcus Collins gets back to basics and allows us to hear the voices of ordinary women and men for ourselves'.--Rachel Cooke, Observer'Rather a well-mannered history of those who have sought to make marriage a better thing. The questions he raises... are just as compelling today as they were a century ago.'--Lesley White, Sunday Times</p>

Modern Love

History

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Books by Marcus Collins