Management Strategy: Sustaining Competitive Advantage, 1st edition, by Alfred Marcus, is a strategy book which focuses on how making winning moves is dependent upon finding profitable patterns that repeatedly meet customer demands for solutions. Where many strategy books have lost sight of the purpose of strategy and fail to show how decisions actually affect business performance and ultimately, outcomes, Management Strategy focuses on the types of analyses the industry, environment, and a company's internal resources require to make effective strategic moves. In eight chapters, this textbook builds upon the analysis process and demonstrates how strategy impacts an organization's position in comparison to its competitors, both in terms of the cost and quality of its products and the scope of businesses in which it is involved (vertical and horizontal integration), as well as its global versus domestic reach. The outcomes that come from analyzing an organization also determine the extent to which the organization will strive to be an innovator as opposed to being a follower.

Management Strategy: Achieving Sustained Competitive Advantage

Business & Money

Marcus,Alfred

Management & Leadership

McGraw/Hill/Irwin

Management Strategy: Achieving Sustained Competitive Advantage, 2e, by Alfred Marcus, is a brief, focused paperback text, allowing ample time for the instructor to incorporate other materials commonly used in this course, such as cases, readings, and/or simulations. The text focuses on how making winning moves depends on finding profitable patterns that repeatedly meet customer demands for solutions. Whereas many strategy books have lost sight of the purpose of strategy and fail to show how decisions actually affect business performance and, ultimately, outcomes, Management Strategy focuses on the types of analyses and strategic moves required, given the industry, environment, and a company's internal resources. In eight chapters, this textbook builds upon the analysis process and demonstrates how strategy impacts an organization's position in comparison to its competitors, both in terms of the cost and quality of its products and the scope of businesses in which it is involved (vertical and horizontal integration), as well as its global versus domestic reach. The outcomes that come from analyzing an organization also determine the extent to which the organization will strive to be an innovator as opposed to being a follower.

McGraw–Hill Education

Big Winners And Big Losers: The 4 Secrets of Long-term Business Success And Failure

What keeps great companies winning, year after year, even as yesterday's most hyped businesses fall by the wayside? It's not what you think -- or what you've read. To find the real answers, strategic management expert Alfred Marcus systematically reviewed detailed performance metrics for the 1,000 largest U.S. corporations, identifying 3% who've consistently outperform their industry's averages for a full decade. Many of these firms get little publicity: firms like Amphenol, Ball, Family Dollar, Brown and Brown, Activision, Dreyer's, Forest Labs, and Fiserv. But their success is no accident: they've discovered patterns of success that have largely gone unnoticed elsewhere. Marcus also identified patterns associated with consistently inferior performance: patterns reflected in many of the world's most well-known companies. Drawing on this unprecedented research, Big Winners and Big Losers shows you what really matters most. You'll learn how consistent winners build the strategies that drive their success; how they move towards market spaces offering superior opportunity; and how they successfully manage the tensions between agility, discipline, and focus. You'll learn how to identify the right patterns of success for your company, build on the strengths you already have, realistically assess your weaknesses, and build sustainable advantage one step at a time, in a planned and logical way.

Big Winners and Big Losers: The 4 Secrets of Long-Term Business Success and Failure

Ft Press

The enhanced CD ROM contains all of the piano accompaniments plus an exclusive version of Home Concert tm which will show the music on your computer screen follow along with it and turn the pages for you Also included on the CD are the listening tracks from the David Nadien Koji Toyoda recordings Titles Chorus from Judas Maccabaeus G F Handel Musette J S Bach Hunters Chorus C M v Weber Long Long Ago T H Bayly Waltz J Brahms Bourr e G F Handel The Two Grenadiers R Schumann Theme from Witches Dance N Paganini Gavotte from Mignon A Thomas Gavotte J B Lully Minuet in G L van Beethoven Minuet L Boccherini

Promise and Performance: Choosing and Implementing an Environmental Policy (Contributions in Political Science)

Politics & Social Sciences

Social Sciences

Praeger

The Adversary Economy: Business Responses to Changing Government Requirements

Economics

Cohen, Anne

McGraw=Hill

A Simple but Disciplined Approach to Achieving Sustained Competitive Advantage The Third Edition of Management Strategy is for readers from the classroom to the boardroom. It provides a solid foundation in strategic thinking and theory for traditional students and front line employees, while also offering a streamlined reference for the executive practitioner tasked with honing an organization's competitive edge in today's dynamic, and often uncertain, global business climate. It guides the reader to a superior understanding of the strategic context of the organization - the foundation of devising winning moves. It also contains numerous examples of strategies in action, detailed discussions of successful (versus failed) strategies, and the latest methods for devising and implementing moves that will greatly increase the odds of a firm's success over the long term.

ƒÜ Authoritative: Co-authored by a leading scholar in corporate strategy (Professor Marcus) and a prominent legal scholar (Professor Kaiser), both with several publications in their respective fields. This is a core resource book (with 10 Original cases) for modules or courses on the ethical, legal and policy foundations of business; with an average of 2 cases per 10 chapter text. Point-of-View: The dominant trend in the law towards business ethics is that the latter is an obligation; corporations are bound to move past mere compliance towards social accountability

Managing Beyond Compliance: The Ethical And Legal Dimensions of Corporate Responsibility

Kaiser, Sheryl

Northcoast Pub

See the best price to sell, buy, or rent books by Marcus,Alfred. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Marcus,Alfred

See the best price to sell, buy, or rent books by Marcus,Alfred. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Management Strategy: Achieving Sustained Competitive Advantage

Management Strategy: Achieving Sustained Competitive Advantage

Big Winners and Big Losers: The 4 Secrets of Long-Term Business Success and Failure

Promise and Performance: Choosing and Implementing an Environmental Policy (Contributions in Political Science)

The Adversary Economy: Business Responses to Changing Government Requirements

Management Strategy: Achieving Sustained Competitive Advantage

Management Strategy: Achieving Sustained Competitive Advantage

Managing Beyond Compliance: The Ethical And Legal Dimensions of Corporate Responsibility