Beginning with the advent of writing and ending with the twin pillars of the modern world-the invention of the steam engine and the founding of the modern State-BUILDING WESTERN CIVILIZATION examines the physical, intellectual, and social institutions of the Western World as products of many historical periods. Through examination of this unique societal evolution, the author combines history, sociology, philosophy, and scientific observation.

Building Western Civilization: From the Advent of Writing to the Age of Steam

History

Marcus, Alan I.

Americas

Wadsworth Publishing

This brief history of technology in America begins with the colonial period but emphasizes the nineteenth and twentieth centuries. The authors break new ground by concentrating on the impact of American society and culture on technology, instead of taking the traditional approach (considering the impact of technology on culture). The organization of the text reflects this perspective by following conventional American history periodization rather than a more limited industry-oriented outline (pre-industrial, industrial, and postindustrial). Part Two employs systems and systemization as a theme. The final section of the text (post-1950) has been completely rewritten to reflect recent scholarship and technological advances.

Technology in America: A Brief History

Segal, Howard P.

Wadsworth Pub. Co.

Technology In America: A Brief History

Wadsworth Publishing Co Inc

Surveys the history of technology in the United States, from the tools and methods brought by the first European settlers to contemporary developments and their social implications

Harcourt

Organized around a central core of consistent fundamental concepts, this work focuses on the importance of building an efficient portfolio, utilizing an asset allocation strategy. Pricing and trading are covered, and these concepts are then applied to portfolio planning in real-world securities markets governed by risk/return relationships. The text balances theoretical and real-world applications in order to help students understand investment theory and portfolio development. This edition includes expanded coverage of of derivatives as effective risk management tools, a new section on the global economy, and consideration of international accounting issues and exotic options. In addition, market microstructure coverage has been expanded to include NASDAQ trading practices controversy.

Investments

Business & Money

Bodie,Zvi

Kane,Alex

Investing

Irwin Professional Publishing

Product Description 
In Land of Milk and Money, Alan I Marcus examines the establishment of the dairy industry in the United States South during the 1920s. Looking specifically at the internal history of the Borden Company―the world’s largest dairy firm―as well as small-town efforts to lure industry and manufacturing south, Marcus suggests that the rise of the modern dairy business resulted from debates and redefinitions that occurred in both the northern industrial sector and southern towns. Condensed milk production in Starkville, Mississippi, the location of Borden’s and the South’s first condensery, so exceeded expectations that it emerged as a touchstone for success. Starkville’s vigorous self-promotion acted as a public relations campaign that inspired towns in Tennessee, Alabama, Louisiana, and Texas to entice northern milk concerns looking to relocate. Local officials throughout the South urged farmers, including Black sharecroppers and tenants, to add dairying to their operations to make their locales more attractive to northern interests. Many did so only after small-town commercial elites convinced them of dairying’s potential profitability.Land of Milk and Money focuses on small-town businessmen rather than scientists and the federal government, two groups that pushed for agricultural diversification in the South for nearly four decades with little to no success. As many towns in rural America faced extinction due to migration, northern manufacturers’ creation of regional facilities proved a potent means to boost profits and remain relevant during uncertain economic times. While scholars have long emphasized northern efforts to decentralize production during this period, Marcus’s study examines the ramifications of those efforts for the South through the singular success of the southern dairy business. The presence of local dairying operations afforded small towns a measure of independence and stability, allowing them to diversify their economies and better weather the economic turmoil of the Great Depression. 
 About the Author 
Alan I Marcus is the William L. Giles Distinguished Professor of History at Mississippi State University and the coauthor of 
Technology in America: A Brief History.

Land of Milk and Money: The Creation of the Southern Dairy Industry

LSU Press

Agricultural Science and the Quest for Legitimacy: Farmers, Agricultural Colleges and Experimental Stations, 1870-1890 (The Henry A. Wallace Series on Agricultural History and Rural Studies)

Science & Math

Technology

Iowa State Pr

Plague of Strangers: Social Groups and the Origins of City Services in Cincinnati, 1819-1870 (Urban Life and Urban Landscape Series)

Ohio State Univ Pr

This text addresses the relationship between what modern-day experts say to each other and to their constituencies and whether what they say and do relates to the larger culture and society. It challenges the social impact model by looking at science and technology as intellectual activities.

Technical Knowledge in American Culture: Science, Technology, and Medicine Since the Early 1800s (History of American Science and Technology)

Katzman, David M.

Cravens, Mr. Hamilton

University Alabama Press

An examination of the first attempt to conquer cancer in the late nineteenth and early twentieth centuries. In Malignant Growth: Creating the Modern Cancer Research Establishment, 1875–1915, Alan I Marcus explores a relatively understudied period in the history of cancer by providing a careful investigation of the first public crusade to determine the cause of cancer. The search for cancer’s cause during the heady era of bacteriology was colored by the Germ Theory of Disease. Researchers had demonstrated in malady after malady that each disease was the result of a singular and specific pathogenic agent. That model led investigators to optimistically conclude that they would soon find the cause of what was termed the “emperor of all maladies,” cases of which were apparently increasing at a prodigious rate worldwide. In this accessible history of science and medicine, Marcus exposes the complex story of the efforts made from 1875 through 1915 to first conquer and, failing that, to control cancer—a dual approach that remains in force to this day. He reveals the messiness of real-time scientific research, tracing the repeated lurches of promise, discoveries of hope, and the inevitable despair that always followed. Other barriers existed to the research, such as inconsistency in test standards and inter-laboratory competition and mistrust. Researchers approached cancer from such disparate specialties as clinical medicine, zoology, botany, chemistry, nutrition, bacteriology, pathology, and microbiology. Although they came from diverse fields, each steadfastly maintained that cancer operated in an analogous fashion to other bacteriological diseases. Virtually every country and a slew of various clinicians and investigators waged this first war on cancer, operating in remarkably diverse scientific venues. Cancer laboratories and hospitals, as well as organizations like the American Cancer Society, were born out of this first offensive on cancer. Even as cancer continues to proliferate today, these institutions that initially formed to defeat cancer more than a hundred years ago persist and continue to expand.

Malignant Growth: Creating the Modern Cancer Research Establishment, 1875–1915

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Books by Marcus, Alan I.