How to Think Like the World's Greatest Marketing Minds

Business & Money

Marcia Layton Turner

Biography & History

McGraw=Hill

An insightful look at how Kmart's management destroyed the company Kmart's Ten Deadly Sins spins an intriguing tale of the missteps of a retail giant who once had the industry in the palm of its hand and foolishly let it all slip away. This engaging book weaves corporate history in with financial analysis and commentary that leaves the reader with a better sense of where Kmart has been and what its potential is for a turnaround. This first in-depth examination of Kmart clearly identifies and discusses the ten missteps and miscalculations Kmart's CEOs have repeatedly made, including resisting investments in technology, brand mismanagement, and haphazard expansion, to name a few. Author Marcia Layton Turner taps many of her vast contacts within the retail business community to get the inside scoop on what really brought this once mighty retail giant to its knees. Kmart's Ten Deadly Sins is written for readers who find themselves wondering how a company with such bright prospects could end up filing for bankruptcy. Marcia Layton Turner (Rochester, NY) is the bestselling author of The Unofficial Guide to Starting a Small Business and The Complete Idiot's Guide to Starting Your Own Business. With an MBA in corporate strategy and marketing from the University of Michigan, she spent several years with Eastman Kodak in marketing and marketing communications. She is currently a freelance writer/author and ghostwriter for college-level business textbooks. Turner has also written for several top magazines and Web sites.

Kmarts Ten Deadly Sins: How Incompetence Tainted an American Icon

Marica Layton Turner

John Wiley&Sons

Bridge the gap between business and Internet business; discover the best ways to use the Internet for your business; estimate accurately the returns on an Internet investment; focus on the traditional business issues of marketing, sales, strategy, implementation, economics, and financials from an Internet strategic perspective; learn from legitimate case studies; and find resource listings and Internet sites.

Netrepreneur: The Dimensions of Transferring Your Business Model to the Internet

Joseph Lowery

Johnny Jackson

Que Pub

This manual is a guide for both artists and gallery personnel. Artists and dealers often fall into the trap of believing that all that is required to sell fine art is the mounting of an exhibition. But the "field of dreams theory", "Exhibit it and it will sell." doesn't work! Many artists and dealers have not been taught how to focus their energy and limited resources in developing successful marketing plans. "Marketing" and "sales" are words which are often used interchangeably but have dramatically different meanings. Marketing consists of the steps that lead up to and results in sales. Well planned and executed marketing leads to multiple opportunities to make sales. The author, Marcia Layton, a marketing specialist, has brought together all of the ingredients of art marketing, including positioning, pricing, distribution, and promotion. Replete with specific examples, this guide assists artists and gallery personnel to develop a specific plan which will lead to increased sales and success. Successful Fine Art Marketing is not a generalized marketing manual - it is focused on art, artists, and galleries.

Successful Fine Art Marketing

Arts & Photography

Consultant Pr

The only how-to and strategy guide you need to be the last player standing in the hottest video game on earth!Are you ready to take your game to the next level and dominate your opponents? Ready to learn how to destroy your fellow gamers and win the ultimate Battle Royale? If so, you're ready for Fortnite: The Ultimate Unauthorized Guide.Starting with simple instructions on how to download and install the game on all platforms (Nintendo, PlayStation, Xbox and PC--and now on your mobile device!), Fortnite: The Ultimate Unauthorized Guide divulges all the essential information needed to navigate through the Fortnite world like a pro.Whether playing Battle Royale or Save the Earth mode, readers will learn how and where to unearth the best items, discover essential combat strategies and weapons use, identify ideal landing zones and build the perfect fort or base. Also included are maneuvering tactics and even advice on how to manage resources and cash, buying the coolest skin and flashing the best dance moves. With secret cheats, hacks, unlockables, and much more, this is an essential guide to everything Fortnite!

Fortnite

Grant, Turner

St. Martin's: Griffin

Simon & Schuster, Limited

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Books by Marcia Layton Turner