<div> During the two difficult decades immediately following the 1947 Indian Independence, a new, commercially successful print culture emerged that articulated alternatives to dominant national narratives. Through what Aakriti Mandhwani defines as middlebrow magazines--like Delhi Press's Sarit&#257;--and the first paperbacks in Hindi--Hind Pocket Books--North Indian middle classes cultivated new reading practices that allowed them to reimagine what it meant to be a citizen. Rather than focusing on individual sacrifices and contributions to national growth, this new print culture promoted personal pleasure and other narratives that enabled readers to carve roles outside of official prescriptions of nationalism, austerity, and religion. Utilizing a wealth of previously unexamined print culture materials, as well as paying careful attention to the production of commercial publishing companies and the reception of ordinary reading practices--particularly those of women--Everyday Reading offers fresh perspectives into book history, South Asian literary studies, and South Asian gender studies. </div>

Everyday Reading: Middlebrow Magazines and Book Publishing in Post-Independence India (Studies in Print Culture and the History of the Book)

Literature & Fiction

Mandhwani, Aakriti

History & Criticism

University of Massachusetts Press

Everyday Reading

Amherst : University of Massachusetts Press

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Books by Mandhwani, Aakriti

See the best price to sell, buy, or rent books by Mandhwani, Aakriti. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Everyday Reading: Middlebrow Magazines and Book Publishing in Post-Independence India (Studies in Print Culture and the History of the Book)

Everyday Reading: Middlebrow Magazines and Book Publishing in Post-Independence India (Studies in Print Culture and the History of the Book)

Everyday Reading