MyLab Marketing -- Print Offer -- for Consumer Behaviour, Eighth Canadian Edition: Buying, Having, and Being, Eighth Canadian Edition

Business & Money

SOLOMON, Michael

White, Katherine

Dahl, Darren

Main, Kelley

Processes & Infrastructure

Pearson Canada

Marketing Research is a required course for all Marketing majors in both colleges and universities. Our second Canadian edition of Marketing Research Essentials is co-authored by full-time marketing researchers, therefore offering students insider views of the latest trends and what works and what doesn't. This text offers real data by real people, who have conducted real research and made it really concise for students. Praised by student reviewers for its accessible approach, the second Canadian edition of Marketing Research Essentials is the only text that covers data analysis in both Excel and SPSS, offering readers a more relevant and applied approach to the subject.

Marketing Research Essentials

McDaniel Jr., Carl

Gates, Roger

Sivaramakrishnan, Subramanian

Marketing & Sales

wiley

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