<p>The second edition of this powerful analysis of African-Americans in the television insudtry since 1948 is completely updated. The increased visibility of blacks in television, the success of the Cosby Show and other sitcoms featuring black actors, and the impact of cable TV on programming are described in detail. Professor MacDonald traces the stereotyping, tokenism, and unfair treatment of blacks from the early days of the indsutry, but expresses his hope and belief that a new video order is materializing that will finally fulfill the bright promise of television.</p>

Blacks and White TV: African Americans in Television Since 1948

Arts & Photography

MacDonald, Fred J.

Photography & Video

Wadsworth Publishing

<p>Since commercial television emerged in the late 1940s, it has been on the cutting edge of social, political, economic, and cultural developments in the United States and the world. This book is a provacative history of how the major networks schemed to gain ratings and power, and to keep the FCC at bay. The result was the creation of limited and rigidly standardized television offerings. Professor MacDonald examines how the introduction of cable TV in the 1980s has weakened the power of the networks and reshaped the industry.</p>

One Nation Under Television: The Rise and Decline of Network TV

Humor & Entertainment

See the best price to sell, buy, or rent books by MacDonald, Fred J.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by MacDonald, Fred J.

See the best price to sell, buy, or rent books by MacDonald, Fred J.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Blacks and White TV: African Americans in Television Since 1948

One Nation Under Television: The Rise and Decline of Network TV