Campaign Communication and Political Marketing

<p>Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics. </p>
<ul>
<li>Offers comparative analyses of campaigns from country to country</li> <li>Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more</li> <li>Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy</li> <li>Analyses the impact of digital media and 24/7 news cycle on campaign conduct</li> </ul>

Politics & Social Sciences

Maarek, Philippe J.

Social Sciences

Wiley/Blackwell

De mai 68 aux films X: Cinéma, politique et société (French Edition)

DUJARRIC

Marketing político y comunicación: Claves para una buena información política

Ediciones Paidós

See the best price to sell, buy, or rent books by Maarek, Philippe J.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Maarek, Philippe J.