History is a complex business. Fortunes boom and bust, empires wax and wane, and change―whether social, political, or technological―has its winners, its losers, its advocates, and its enemies. Through all the turbulent passage of time, graphic design―with its vivid, neat synthesis of image and idea―has distilled the spirit of each age.
This book is an in-depth history of graphic design from the end of the 19th century to the ’50s. It traces the evolution of this creative field from its beginning as poster design to its further development into advertising, corporate identity, packaging, and editorial design. Organized chronologically, the volume features over 2,500 seminal designs from all over the world, 71 of which are profiled in detail besides 61 leaders in the field, including Alphonse Mucha (chocolate advertisements), Edward Johnston (London Underground logo and typeface), El Lissitzky (constructivist graphics), Herbert Matter (photomontage travel posters from Switzerland), Saul Bass (animated opening titles), and A. M. Cassandre (art deco posters).
With his sweeping knowledge of the field, author Jens Müller curates the standout designs for each year alongside a running sequence of design milestones. Meanwhile, in his introductory essay, David Jury situates graphic design from its point of origin in early printing, engraving, and lithography to striking creative developments in the 19th century. Each consecutive decade is then prefaced by a succinct overview as well as a stunning visual timeline, offering a vivid display of the variety of graphic production in each decade as well as the global landscape which it at once described and defined.
As we move on from and reflect upon the 20th century, this first volume examines the foundations of what would influence some of the fastest-changing creative fields. Combined with Volume Two―which spans from the 1960s until today―the tomes offer the most comprehensive exploration of graphic design to date and a long-overdue recognition of its enormous contribution to economics, politics, social causes, the arts, media, and the way we see the world.

The History of Graphic Design: 1890-1959 (1)

Arts & Photography

M�ller, Jens

History & Criticism

Taschen America, LLC

The History of Graphic Design. 1890-1959 (1)

The story of the evolution of machines in computer history is full of the disruptive innovations that have led to today’s world. From the early beginnings of computing to the bulky mainframe to the personal computer era, we now live in an almost entirely digital age.\nThe Computer explores steps from the first ideas of a calculating machine in the 19th century and early experiments with autonomous driving in the 1920s to oversized office computers in the 1950s to laptops and wearables of today. Jens Müller delivers a visual understanding of the emergence of the Information Age that hasn’t been shown before. Tracing the stories of tech visionaries, pioneers, and entrepreneurs, the book combines compelling visuals, historical documents, and in-depth explanations to reveal significant events in computer history. Encompassing the invention of machines, coding, and software development, as well as technology's influence on today's political landscape.\nThis survey presents creations from Ada Lovelace, Charles Babbage, Alan Turing, Grace Hopper, Bill Gates, and Steve Jobs. Showcasing forgotten gadgets and prototypes connecting iconic products such as the Apple Macintosh and the Sony Play Station. As well as remembering milestones in software development, videogaming, and the web. Infographics explain wireless communication and other fundamental technical concepts, while the history of corporations such as IBM, Apple, Microsoft, Atari, Amazon, and Google is retraced through rare photographs and advertising campaigns.\nA fascinating read, this book acknowledges the computer’s stupendous power and social impact. For techies and everyone interested in culture, economics, politics, and science, it illustrates how we got here today and helps us ask better questions about where we will be tomorrow.

The Computer: A History from the 17th Century to Today

Computers & Technology

Programming Languages

The story of the evolution of machines in computer history is full of the disruptive innovations that have led to today's world. From the early beginnings of computing to the bulky mainframe to the personal computer era, we now live in an almost entirely digital age.The Computer explores steps from the first ideas of a calculating machine in the 19th century and early experiments with autonomous driving in the 1920s to oversized office computers in the 1950s to laptops and wearables of today. Jens Müller delivers a visual understanding of the emergence of the Information Age that hasn't been shown before. Tracing the stories of tech visionaries, pioneers, and entrepreneurs, the book combines compelling visuals, historical documents, and in-depth explanations to reveal significant events in computer history. Encompassing the invention of machines, coding, and software development, as well as technology's influence on today's political landscape.This survey presents creations from Ada Lovelace, Charles Babbage, Alan Turing, Grace Hopper, Bill Gates, and Steve Jobs. Showcasing forgotten gadgets and prototypes connecting iconic products such as the Apple Macintosh and the Sony Play Station. As well as remembering milestones in software development, videogaming, and the web. Infographics explain wireless communication and other fundamental technical concepts, while the history of corporations such as IBM, Apple, Microsoft, Atari, Amazon, and Google is retraced through rare photographs and advertising campaigns.A fascinating read, this book acknowledges the computer's stupendous power and social impact. For techies and everyone interested in culture, economics, politics, and science, it illustrates how we got here today and helps us ask better questions about where we will be tomorrow.

Computer

Review\n“One for graphic designs and semioticians alike… As a chronicle of the birth of corporate identity, it can’t be beaten.” ― Wallpaper*\n“A trademark should be so distinctive that each time a firm’s name is mentioned the design springs into one’s mind.” ― A.A. Longden\n“A good logo is one you can draw from memory in the sand with your big toe.” ― Kurt Weidemann\n“…[a] magisterial new book on the history of corporate identities.” ― Bloomberg.com\n“Fascinating stories behind the world’s oldest logos.” ― cnn.com\nCountless global brands, including Rolex, BMW, Louis Vuitton, and the New York Yankees, still use logos that were designed over 100 years ago. Yet there has never been a monograph devoted to the origins of logo design. In the second half of the 19th century, the trademark replaced traditional symbols such as the family coat of arms as a promotional and identifying symbol for companies. At first, the designs were often still figurative; only gradually did they develop into the abstract marks that have become fixtures in everyday life today.\nAuthor Jens Müller, described as the “logo detective” by Wired magazine, examined historical trademark registers, international corporate archives, and early design publications to unearth more than 6,000 logos from 1870 to 1940. This unparalleled collection traces the development of modern trademarks and sheds light on forgotten designs and early versions of famous logos. The catalog is divided into four design categories: “Figurative,” “Form,” “Effect,” and “Typographical.” Each chapter is then systematically subdivided according to basic elements of design such as circle, line, overlap, and outline, thus offering a new perspective on design principles that are still relevant today.\nAlong with an extensive picture section, the book comprises an introduction by Jens Müller on the history of the trademark as well as a reproduction of the first comprehensive examination of modern corporate logos: the influential design pioneer F.H. Ehmcke’s (1878–1965) illustrated essay “Wahrzeichen―Warenzeichen” (Symbols―trademarks) from 1921. Also included are ten case studies of famous trademarks, including those of 3M, NBC, Shell, and Olivetti, and numerous rare images illustrating the―at times varied, at times consistent―developments in international logo design and the birth of the corporate identity. Logo Beginnings is not only a fundamental and inspiring graphic design manual but also an excellent read for anyone interested in social, cultural, and corporate history and the fascinating impact of trademarks. It is also the perfect complement to the TASCHEN classic Logo Modernism.

Logo Beginnings

Reference

The History of Graphic Design: 1890-today

Review\n“Jens Müller ambitiously traces not only the evolution of an industry, but also the arc of our aesthetics.” ― TIME Magazine\nNel vorticoso passare del tempo, il graphic design – con la sua vivida e nitida sintesi di immagini e idee – ha catturato lo spirito di ogni epoca. Ogni singolo istante di ogni giorno siamo circondati da packaging minimalisti, pubblicità pittoresche, brillanti infografiche ambientali e agili interfacce: ecco dunque che il graphic design serve tanto a trasmettere informazioni quanto a riflettere le aspirazioni culturali e i valori di una società.\nGrazie alla sua vasta conoscenza della materia, l’autore Jens Müller passa in rassegna i progetti più straordinari di ogni anno, che rappresentano altrettante pietre miliari nella storia del design. Questa raccolta di importanti lavori grafici rappresenta una riflessione ormai imprescindibile sull’evoluzione di un campo creativo soggetto a continui cambiamenti e sfide. Aiutandoci a riconoscere l’impatto decisivo del graphic design sulla nostra vita quotidiana, questi progetti fondamentali fungono da coordinate per orientarsi nella storia contemporanea.\nAbout the series 
TASCHEN is 40! Since we started our work as cultural archaeologists in 1980, TASCHEN has become synonymous with accessible publishing, helping bookworms around the world curate their own library of art, anthropology, and aphrodisia at an unbeatable price. Today we celebrate 40 years of incredible books by staying true to our company credo. The 40 series presents new editions of some of the stars of our program—now more compact, friendly in price, and still realized with the same commitment to impeccable production.

The History of Graphic Design

Graphic Design

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