Electronic Media: An Introduction

Lynne Schafer Gross

McGraw-Hill/Higher Education

The New Television Technologies

Politics & Social Sciences

Sociology

William C Brown Pub

<p>This concise well-written text teaches students the essentials of telecommunications, whether they are consumers or future media practitioners. </p>
<p>Telecommunications: An Introduction to Electronic Media, 7/edivides into two main sections: Section I focuses on the various media forms (i.e. commercial radio, cable television) and Section II focuses on the functions of media (i.e. programming, advertising). The chapters may be read in any sequence (with a glossary helping readers with unfamiliar terms if later chapters are read first).</p>

Telecommunications: An Introduction To Electronic Media

Social Sciences

McGraw-Hill Humanities/Social Sciences/Langua

See the best price to sell, buy, or rent books by Lynne Schafer Gross. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Lynne Schafer Gross