How organizations―including Google, StubHub, Airbnb, and Facebook―learn from experiments in a data-driven world.
Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments―also known as randomized controlled trials―designed to test the impact of different online experiences. Once an esoteric tool for academic research, the randomized controlled trial has gone mainstream. No tech company worth its salt (or its share price) would dare make major changes to its platform without first running experiments to understand how they would influence user behavior. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world. 
Luca and Bazerman describe the central role experiments play in the tech sector, drawing lessons and best practices from the experiences of such companies as StubHub, Alibaba, and Uber. Successful experiments can save companies money―eBay, for example, discovered how to cut $50 million from its yearly advertising budget―or bring to light something previously ignored, as when Airbnb was forced to confront rampant discrimination by its hosts. Moving beyond tech, Luca and Bazerman consider experimenting for the social good―different ways that govenments are using experiments to influence or “nudge” behavior ranging from voter apathy to school absenteeism. Experiments, they argue, are part of any leader's toolkit. With this book, readers can become part of “the experimental revolution.”

The Power of Experiments: Decision Making in a Data-Driven World

Business & Money

Bazerman, Max H.

Luca, Michael

Management & Leadership

The MIT Press

How tech companies like Google, Airbnb, StubHub, and Facebook learn from experiments in our data-driven world—an excellent primer on experimental and behavioral economics\nHave you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments—also known as randomized controlled trials—designed to test the impact of different online experiences. Once an esoteric tool for academic research, the randomized controlled trial has gone mainstream. No tech company worth its salt (or its share price) would dare make major changes to its platform without first running experiments to understand how they would influence user behavior. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world.\nLuca and Bazerman describe the central role experiments play in the tech sector, drawing lessons and best practices from the experiences of such companies as StubHub, Alibaba, and Uber. Successful experiments can save companies money—eBay, for example, discovered how to cut $50 million from its yearly advertising budget—or bring to light something previously ignored, as when Airbnb was forced to confront rampant discrimination by its hosts. Moving beyond tech, Luca and Bazerman consider experimenting for the social good—different ways that governments are using experiments to influence or “nudge” behavior ranging from voter apathy to school absenteeism. Experiments, they argue, are part of any leader's toolkit. With this book, readers can become part of “the experimental revolution.”

The Power of Experiments: Decision Making in a Data-Driven World (Mit Press)

Englishman Charles is taking on 1988 Philadelphia one man at a time, but when he sets his sights on rodeo star Buck, he knows the unsophisticated farm boy needs licking into shape.Question is, is Buck really the one who needs a licking?

Licked

Literature & Fiction

Erotica

Independently published

So here it is, my story, just for you. It all started with Joe, who was soon to become my stepbrother when his father Sean married my mum. But Joe wasn't enough, and things with Sean got just as messy. Could I keep father and son from finding out about each other-and did I really want them to?

Stepisodes Volume One

Dunique, Dominic

So here it is, my story, collected together in one scorching box set just for you.It all started with Joe, who was soon to become my stepbrother when his father Sean married my mum.But Joe wasn't enough, and things with Sean got just as messy.Could I keep father and son from finding out about each other--and did I really want them to?

The Year in Tech, 2023: The Insights You Need from Harvard Business Review (HBR Insights Series)

A year of HBR's essential thinking on tech--all in one place. From emotional AI and hybrid collaboration tools to crypto for business and no-code apps, tech innovations are reshaping organizations from the factory floor to the C-suite. What should you and your company be doing now to take advantage of the opportunities these technologies are creating--and to avoid falling victim to disruption? The Year in Tech, 2023: The Insights You Need from Harvard Business Review will help you understand what the latest and most important applications of new tech mean for your organization and how you can use them to compete and win in today's turbulent business environment. Business is changing. Will you adapt or be left behind? Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues--blockchain, cybersecurity, AI, and more--each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow. You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas--and prepare you and your company for the future.

Review, Harvard Business

Ghosh, Bhaskar

Ammanath, Beena

Ng, Andrew

Reference

Harvard Business Review Press

A year of HBR's essential thinking on tech--all in one place. Easy-to-use AI tools, contactless commerce, crypto for business, the mature metaverse--new technologies like these are reshaping organizations at the hybrid office, on factory floors, and in the C-suite. What should you and your company be doing now to take advantage of the new opportunities these technologies are creating--and avoid falling victim to disruption? The Year in Tech 2023: The Insights You Need from Harvard Business Review will help you understand what the latest and most important tech innovations mean for your organization and how you can use them to compete and win in today's turbulent business environment. Business is changing. Will you adapt or be left behind? Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues--blockchain, cybersecurity, AI, and more--each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow. You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas--and prepare you and your company for the future.

How organizations&#8213;including Google, StubHub, Airbnb, and Facebook&#8213;learn from experiments in a data-driven world. Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments&#8213;also known as randomized controlled trials&#8213;designed to test the impact of different online experiences. Once an esoteric tool for academic research, the randomized controlled trial has gone mainstream. No tech company worth its salt (or its share price) would dare make major changes to its platform without first running experiments to understand how they would influence user behavior. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world. Luca and Bazerman describe the central role experiments play in the tech sector, drawing lessons and best practices from the experiences of such companies as StubHub, Alibaba, and Uber. Successful experiments can save companies money&#8213;eBay, for example, discovered how to cut $50 million from its yearly advertising budget&#8213;or bring to light something previously ignored, as when Airbnb was forced to confront rampant discrimination by its hosts. Moving beyond tech, Luca and Bazerman consider experimenting for the social good&#8213;different ways that govenments are using experiments to influence or "nudge" behavior ranging from voter apathy to school absenteeism. Experiments, they argue, are part of any leader's toolkit. With this book, readers can become part of "the experimental revolution."

The Power of Experiments: Decision-Making in a Data Driven World

Economics

BRILLIANCE AUDIO ^

See the best price to sell, buy, or rent books by Luca, Michael. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Luca, Michael

See the best price to sell, buy, or rent books by Luca, Michael. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Power of Experiments: Decision Making in a Data-Driven World

The Power of Experiments: Decision Making in a Data-Driven World (Mit Press)

Licked

Stepisodes Volume One

Stepisodes Volume One

The Year in Tech, 2023: The Insights You Need from Harvard Business Review (HBR Insights Series)

The Year in Tech, 2023: The Insights You Need from Harvard Business Review (HBR Insights Series)

The Power of Experiments: Decision-Making in a Data Driven World

The Power of Experiments: Decision-Making in a Data Driven World