The modern graphic poster, made possible by advances in printing technology in the 1890s, subsequently revolutionized the field of advertising. This new medium was put to good use by an early director of the London Underground, Frank Pick, who was charged with the Underground s publicity in 1908. Pick recognized the potential of this new medium to increase ridership and began commissioning artists to produce designs to promote the Underground s many destinations. A very early poster, from 1908, was one for Kew Gardens that depicted the gardens famous ten-story Great Pagoda. Already a well-attended attraction by the mid 1800s, Kew Gardens, with its beautiful grounds and picturesque location beside the Thames River, continued to grow in popularity throughout the years, and the expansion of the London Underground made it easier for people to visit. London s gardens have always been extremely well promoted on posters for the Underground, as the subject lends itself perfectly to bright, vibrant, and eye-catching design. Many posters simply publicized the seasonal bloom, including bluebells, crocuses, and daffodils, and the posters for Kew Gardens were no exception. Dozens of posters advertising Kew Gardens were produced in the first three decades of the twentieth century; all but one of the posters in this collection are from that period. The thirty images in this book of postcards are from the London Transport Museum, one of the finest poster archives in the world. For a century, copies of every poster produced for the Underground were kept, and when the collection was transferred to the Museum in the 1980s, it contained more than 5,000 printed posters and almost 1,000 original artworks. Steadily growing since then, it now offers a uniquely comprehensive overview of a century of British graphic design. Pomegranate s books of postcards contain up to thirty top-quality reproductions bound together in a handy, artful collection. Easy to remove and produced on heavy card stock, these stunning postcards are a delight to the sender and receiver. Postcards are oversized and may require additional postage.

Kew Gardens Art for London Transport Book of Postcards

London Transport Museum

Pomegranate

London Zoo Art for London Transport Book of Postcards

PCB London Transport Posters

Pomegranate Communications

London Coloring Book: Posters from the London Transport Museum

Children's Books

Activities, Crafts & Games

Curated and designed by the experts at The London Transport Museum, this collection showcases London's 100 greatest transport design icons from the past 150 years. 
From TfL's exclusive Johnston font; Westminster Station's ground breaking architecture; Paolozzi's Tottenham Court Road Station mosaics; the classic S-Stock Underground train; Henry Beck's original tube map, and even Oxford Circus' 'Scramble Crossing', to the Black Cab, and the Routemaster - old and new - London by Design delivers behind-the-scenes analysis of these iconic designs from industry experts, accompanied throughout by beautiful images, drawings, artwork and photography, from the London Transport Museum's archive. This beautiful book is a ideal for any art, architecture or design lover, as well as any passionate Londoner or tourist to our world-famous capital.

London By Design: The Iconic Transport Designs That Shaped Our City

Arts & Photography

History & Criticism

Ebury Press

Guide : London Transport Museum

World War I changed the world forever. And while London was far from the mud and death of the front, it was far from immune. The people of the city served overseas and at home, while the city itself adjusted to absences, death, shortages, and rapidly changing conditions. Goodbye Piccadilly tells that story of transformation, drawing on historical documents, period photographs, and the personal testimonies of the men and women who saw their lives—and their ways of life—upended, never to be returned to what they were before the guns of August began to fire.

Goodbye Piccadilly: From Home Front to Western Front

Business & Money

Mullins, Sue

Industries

Unicorn Publishing Group

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Books by London Transport Museum