As seen on BoingBoing Everyone can draw! When was the last time you had fun drawing? If it was grade school, you're not alone. In this clever and interactive guide, you'll discover proven tricks and techniques to get past your fear and draw the world around you in surprising and expressive new ways. Before you know it, you'll be drawing faces, animals, old people's hands, celebrities, weird invented creatures, and more -- and loving it.

Draw Like This!: How Anyone Can See the World Like an Artist--and Capture It on Paper

Arts & Photography

Locke, Christopher

Graphic Design

TarcherPerigee

The Cluetrain Manifesto burst onto the scene in March 1999, with ninety-five theses nailed up on the Web. Within days, www.cluetrain.com had ignited a vibrant global conversation challenging sacred corporate assumptions about the very nature of business in a digital world. The Wall Street Journal called it absolutely brilliant.” Soon, executives from Fortune 500 companies everywhere were lining up to sign-on to the Manifesto. This is the book that delivers on the buzz. The Cluetrain Manifesto is a wake-up call that says business as usual is gone forever. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarterand getting smarter faster than most companies. Today's markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny, and often shocking. Companies that aren't listening to these exchanges are missing a dire warning. Companies that aren't engaging in them are missing an unprecedented opportunity. The Cluetrain Manifesto is the culmination of this very real phenomenon. It shares powerful, firsthand experiences describing how Internet business differs radically from the corporate status quo. The fact is that employees are getting hyperlinked even as markets are. Companies need to listen carefully to both. Forget business as usual, The Cluetrain Manifesto marks the dawn of something bigger: Markets are becoming better informed, smarter, and more demanding of qualities missing from most business organizations These networked markets are conversations in which customers are intelligent human beings, not faceless demographic sectors Today, the organizational chart is hyperlinked, not hierarchical. Respect for hands-on knowledge wins over respect for abstract authority Corporations must transform themselves into organizations that establish a genuine culture with a perspective, a personality, and a point of view Linking conversations inside the company to conversations in the marketplace will create enormous new value for companies that are clued-in.

The Cluetrain Manifesto

Business & Money

Weinberger, David

Levine, Rick

Searls, Doc

Management & Leadership

Basic Books

Ladies and gentlemen, please return your tray tables to the fully upright and locked position, suspend your disbelief and put on your tinfoil pyramid hats. We are now entering… [cue lights, cue music] the Brand Dimension!Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet…and where the outdated ideals of mass marketing and broadcast media are being left in the dust. As master of ceremonies at the wake for traditional one-size-fits-all marketing, Locke has assembled a unique guest list, from Geoffrey Chaucer to Hunter S. Thompson, to guide us through the revolution that is rocking business today, as people connect on the Web to form powerful micromarkets. These networked communities, based on candor, trust, passion, and a general disdain for anything that smacks of corporate smugness, reflect much deeper trends in our culture, which Locke illuminates with his characteristic wit.Just as gonzo journalism arose in response to "objective" news standards that claimed to foster fairness but in practice discouraged writers from speaking their minds in their own voices, so too does gonzo marketing call for a similar response to assumptions about consumer behavior that no longer relate to how people actually live their lives. Gonzo Marketing is not yet-another nostrum for hoodwinking the unwary. It's about market advocacy. It describes how "the artist formerly known as advertising" must do a 180. It's about transforming the marketing message from "we want your money" to "we share your interests." It's about tapping into, listening to, and even forming alliances with emerging on-line markets, who probably know more about your company than you do. It's a hip-hop cover of boring old best practices played backwards. The paradox is that companies that support and promote these communities can have everything they've always wanted: greater market share, customer loyalty, brand equity. Irreverent, penetrating, profoundly simple, and on-the-money, Gonzo Marketing is the raucous wake-up that no one interested in any aspect of twenty-first century business-from the trading floor right up to the boardroom-can afford to ignore.

Gonzo Marketing: Winning Through Worst Practices

Marketing & Sales

The Cluetrain Manifesto: The End of Business as Usual

In more ways than one, Chris Locke has raised a godawful racket on the Net. Under his alter-egotistical nom de plume, RageBoy, and through his webzine, Entropy Gradient Reversals, he has entertained and enlightened thousands of readers from some of the world's largest companies, governments, and institutions-including those from which he's managed to escape.Now for the first time in browser-free format, The Bombast Transcripts brings together the best of his worst. And his worst is very good indeed. Marvel as one of America's foremost social critics interviews pop-media superstars such as IBM's Lou Gerstner, Sayanarology's Moe Ron Hubbard, Godzilla, Mr. Ed, and, in a twisted hall-of-mirrors tour de force, RageBoy himself. Tremble in awe as mysteries of the universe unfold, from thermodynamics and cutting-edge neurophysiology to sex and drugs and rock 'n' roll. Thrill to obfuscation so arcane you'll need to be sedated. Laugh so hard you'll think you have been. While Locke's semantic antics will have you in stitches, his real aim is for the jugular-via a triple bypass transplanting business, media, and social mores into a carnivalesque landscape of the imagination where conventional logic bellies up and flatlines. Part scathing send-up of commercial techno-fetishism, part hysterical stand-up on the theme of spiritual bankruptcy, part intimate memoir of a vibrant and uncompromising life, The Bombast Transcripts will rock you, shock you, and leave you pondering what The Economist once called "the wisdom of RageBoy."From the Bombast Transcripts: "Wandering barefoot on the Lower East Side of New York, over a thousand dollars cash in my pocket, looking to score, bring back for the holy freaks the one good thing. Odysseus adrift. Also in my pocket, the Tarot, the Waite deck I'd just bought that day. I went into The Eatery on Second Avenue and my waitress saw the cards. 'I was raised by Gypsies,' she said. 'I will tell you about the trumps if you like.' I had just dropped another tab and had little time left I knew, but she sat with me and pointed to each of the major arcana, the Lovers, the Fool, the Tower, Death. Then stopped. 'You have two Magicians,' she said...."

The Bombast Transcripts: Rants and Screeds of Rageboy

History

Americas

A Harvard Business Review Top-10 Business Book of 2001Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet--and where the outdated ideals of mass marketing and broadcast media are being left in the dust. Invoking the spirit of gonzo journalism, Locke rails against business practices that treat customers like cattle, and urges marketers of all stripes to tap into Web-based communities, or "micromarkets," based on candor, trust, passion, and a general disdain for anything that smacks of corporate smugness. Gonzo Marketing shows how companies that support and promote these communities can have everything they've always wanted: greater market share, customer loyalty, and brand equity. Laced with Locke's inimitable wit and penetrating point of view, Gonzo Marketing is the raucous wake-up call that no one in business--from the trading-room floor to the boardroom--can afford to ignore.

From one of today's most original, outspoken, and outrageous writers comes an extraordinary collection of essays, anecdotes, and observations on our life and times. Under his alter-egotistical nom de plume, RageBoy®, Chris Locke has entertained and enlightened thousands of readers from some of the world's largest companies, governments, and institutions-including those from which he's managed to escape.The Bombast Transcripts brings together the best of his worst. And his worst is very good indeed. Part scathing send-up of commercial techno- fetishism, part hysterical standup on the theme of spiritual bankruptcy, part intimate memoir, The Bombast Transcripts will rock you, shock you, and leave you deeply pondering what The Economist once called "the wisdom of RageBoy."

The Bombast Transcripts: Rants and Screeds of RageBoy®

The Cluetrain Manifesto: The End Of Business As Usual

Simon & Schuster Audio

A provocative look at the new world of e-commerce lists a host of ideas about customer-business interactions over the Internet, and explains how businesses must adjust to cope with the digital economy. Reprint. 75,000 first printing.

Sound Ideas

Gonzo Marketing

See the best price to sell, buy, or rent books by Locke, Christopher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Locke, Christopher

See the best price to sell, buy, or rent books by Locke, Christopher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Draw Like This!: How Anyone Can See the World Like an Artist--and Capture It on Paper

The Cluetrain Manifesto

Gonzo Marketing: Winning Through Worst Practices

The Cluetrain Manifesto: The End of Business as Usual

The Bombast Transcripts: Rants and Screeds of Rageboy

Gonzo Marketing: Winning Through Worst Practices

The Bombast Transcripts: Rants and Screeds of RageBoy®

The Cluetrain Manifesto: The End Of Business As Usual

The Cluetrain Manifesto: The End Of Business As Usual

Gonzo Marketing