Language Development

Lock, Andrew

Routledge

Machiavelli, Marketing and Management

This cutting edge text provides insight into the meaning and interpretation of Machiavelli, and highlights the particular relevance to today’s manager of his works for management, marketing and political thought. It addresses a number of common themes relating to his influences and arguments, and includes topics such as: * modern management* governance and ethics* post-modernism* marketing * political communication and spin doctoring* rhetoric and dichotomy of Machiavelli.It brings together an outstanding and diverse range of contributors including leading Machiavelli writers, prominent 'politicos', some of the key management thinkers in the UK, and descendants of Machiavelli himself, and will be of great interest to all students and scholars of management, marketing and political science.

Business & Money

Harris, Phil

Rees, Patricia

Management & Leadership

This cutting edge text provides insight into the meaning and interpretation of Machiavelli, and highlights the particular relevance to today's manager of his works for management, marketing and political thought.

A thrilling memoir of the spectacular high-altitude mountaineering achievements of Andrew Lock: the only Australian to have summited all fourteen 8000-metre peaks in the world, including Mount Everestandmdash;twice. Here Andrew Lock gives us a gripping account of his death-defying ascents and explains his passion for climbing in small teams, or solo, without Sherpas or bottled oxygen. Andrew's story is one of extraordinary passion, self-motivation, perseverance and resilience, as he leads us through his sixteen-year odyssey to achieve the Grand Slam of Himalayan mountaineering. We are taken through the victories, the near-misses and the great tragedies. The intense human drama of the expeditions infuses the bookandmdash;sometimes funny, sometimes fierce and always fascinating stories about survival, climbing rivalries and mountaineering politics. The remote and stunning landscapes and cultures that Andrew encounters on his journeys add rich texture to his tale, culminating in his 2014 trip to Everest, where he was witness to the deadliest avalanche in the peak's history. Ultimately, we learn 'why does he do it?' Why does anyone take on such a challenge, knowing how easily they might be killed? Andrew's story is both candid and inspiring. 'Andrew Lock has written a superb and very honest account of climbing all the 8000-metre summits and the connection he made with the Himalayan mountains, the Himalayan people and the Himalayan climbers he met along the way. In this book you will discover how, time and time again, a man can draw on his inner strength and also that he does not suffer fools gladly.' andmdash;Doug Scott, mountaineer and author.

Summit 8000

Melbourne University Press

'BRILLIANT! Honest, gritty and remarkable.'--Sir Chris Bonington, mountaineer and author. A thrilling memoir of the spectacular high-altitude mountaineering achievements of Andrew Lock- the only Australian to have summited all fourteen 8000-metre peaks in the world, including Mount Everest--twice. We learn 'why does he do it?' Why does anyone take on such a challenge, knowing how easily they might be killed? Andrew Lock gives us a gripping account of his death-defying ascents and explains his passion for climbing in small teams, or solo, without Sherpas or bottled oxgyen. His story is one of extraordinary passion, self-motivation, perseverance and resilience, as he leads us through his sixteen-year odyssey to achieve the Grand Slam of Himalayan mountaineering. We are taken through the victories, the near-misses and the tragedies. The intense human drama of the expeditions infuses Summit 8000--funny, fierce and always fascinating stories about survival, climbing rivalries and mountaineering politics. The remote and stunning landscapes and cultures that Andrew encounters on his journeys add rich texture to his tale, culminating in his 2014 trip to Everest, where he was witness to the deadliest avalanche in the peak's history.

Summit 8000: Life and Death with Australia's Master of Thin Air

Sports & Outdoors

Biographies

Melbourne University Publishing

You can have the best product or service on the planet, but without effective marketing, your business will go nowhere fast!Packed with smart advice for the small business, Magical Marketing focuses on nineteen unusual ways to promote your products or services. You will benefit from a step-by-step, practical approach to marketing, in an easy to read format.Author Andrew Lock examines the marketing techniques of numerous well-known large companies and adapts them for the small business or sole proprietor. Working examples are provided for a variety of businesses, with an abundance of tips and techniques that can be implemented at little or no cost.Learn how to:Retain customers for a lifetimeUse the Internet and E-mail to promote your productsOutsell your competitors by a huge marginStay ahead of trends rather than reacting to themKeep your products fresh and innovativeMagical Marketing not only shows you what to do, it teaches you how to do it. Unlock the potential of your business and see immediate results.

Magical Marketing: 19 Marketing Secrets to Turbo-charge Your Business within the Next 7 Days.

Marketing & Sales

iUniverse, Inc.

Walt Disney's Way: How to Build a Better Business Using the Magical Marketing Strategies of Walt Disney

AddictiveProductions.com LLC

Machiavelli, Marketing and Management: Revisited

This groundbreaking text makes the case for moving culture to the center of psychological theorizing. The authors start by outlining a coherent conceptual framework for cultural psychology, focusing on making sense of human action in terms of relationships with environments and stressing the importance of cultural artifacts within person-world relationships. The second half of the text provides examples of the type of investigations that are likely to be inspired by such a conception of psychology, giving readers a more pragmatic sense of what is involved.

Culture in Psychology

Health, Fitness & Dieting

Crook, Charles

Psychology & Counseling

Wiley/Blackwell

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Books by Lock, Andrew