<p>Despite the flattening effects of globalisation, international business demonstrates huge diversity and complexity. After COVID-19, we can now see much clearer that the global economy provides a complex, interconnected, dynamic and uncertain context in which to trade internationally. This book addresses the ‘new abnormal’ in which we now operate—one of systemic risk, where adaptive strategy and resilient operations have become mandatory. This book is about understanding global contexts and trends, including protectionism and ‘slowbalisation’. It covers threats and opportunities; the drivers and nature of globalisation; multilateral organisations; economic blocs; and the political, economic, social, technological and legal differences that regions and countries exhibit. The author tackles how businesses devise strategies that work internationally, in different parts of the globe; planning entry strategies for new markets; and deciding on evolution, alliances and growth.</p>

Global Business: Strategy in Context

Leslie P. Willcocks

Sb Publishing

<p>Welcome to the second book in the new Global Business Foundations project. The first volume—Global Business: Strategy In Context—dealt with the global business environment and devising international and competitive strategies for entry and growth in new markets. This present book takes the learning on international business context and strategy further by drilling down into key, functional areas. Specifically we look at designing structure and organisation; marketing and R&D; devising sourcing and supply chain arrangements; establishing information systems that perform globally; and distinctive arrangements for managing international human resources. An international business also needs to manage the financial complexities that internationalisation brings, and learn to run projects internationally, with diverse workforces and alliances. This book also gives special place to global digital business, to reflect how Information and Communications and digital technologies have grown out of a support role to become increasingly central to strategic thinking and operational functioning. In nine chapters, the author provides a foundation for these subjects, based on his teaching at the London School of Economics and Political Science, and running executive programmes around the globe over many years.</p>

Global Business: Management

Business & Money

International

The New IT Outsourcing Landscape

Mary C. Lacity

Springer Nature

The Handbook of Global Outsourcing and Offshoring 3rd edition

Ilan Oshri

Julia Kotlarsky

Formulating Research Methods for Information Systems Volume 1

Chris Sauer

Springer

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Books by Leslie P. Willcocks