Praise for the First Edition: "The book makes a valuable contribution by synthesizing current research and identifying areas for future investigation for each aspect of the survey process." ―Journal of the American Statistical Association "Overall, the high quality of the text material is matched by the quality of writing . . ." ―Public Opinion Quarterly ". . . it should find an audience everywhere surveys are being conducted." ―Technometrics This new edition of Survey Methodology continues to provide a state-of-the-science presentation of essential survey methodology topics and techniques. The volume's six world-renowned authors have updated this Second Edition to present newly emerging approaches to survey research and provide more comprehensive coverage of the major considerations in designing and conducting a sample survey. Key topics in survey methodology are clearly explained in the book's chapters, with coverage including sampling frame evaluation, sample design, development of questionnaires, evaluation of questions, alternative modes of data collection, interviewing, nonresponse, post-collection processing of survey data, and practices for maintaining scientific integrity. Acknowledging the growing advances in research and technology, the Second Edition features: <ul>
<li>Updated explanations of sampling frame issues for mobile telephone and web surveys</li> <li> New scientific insight on the relationship between nonresponse rates and nonresponse errors </li> <li> Restructured discussion of ethical issues in survey research, emphasizing the growing research results on privacy, informed consent, and confidentiality issues </li> <li> The latest research findings on effective questionnaire development techniques </li> <li> The addition of 50% more exercises at the end of each chapter, illustrating basic principles of survey design </li> <li> An expanded FAQ chapter that addresses the concerns that accompany newly established methods </li> </ul>
Providing valuable and informative perspectives on the most modern methods in the field, Survey Methodology, Second Edition is an ideal book for survey research courses at the upper-undergraduate and graduate levels. It is also an indispensable reference for practicing survey methodologists and any professional who employs survey research methods.

Survey Methodology

Politics & Social Sciences

Groves, Robert M.

Tourangeau, Roger

Fowler Jr., Floyd J.

Couper, Mick P.

Lepkowski, James M.

Singer, Eleanor

Social Sciences

wiley

An accessible introduction to the science and application of sample surveys Over the past two decades, survey research has evolved significantly. Survey Methodology describes the basic principles of survey design discovered in methodological research over recent years and offers guidance for making successful decisions in the design and execution of high quality surveys. Written by six nationally recognized experts in the field, this book covers the major considerations in designing and conducting a sample survey. Topical, accessible, and succinct, this book represents the state of the science in survey methodology. Employing the "total survey error" paradigm as an organizing framework, it merges the science of surveys with state-of-the-art practices. End-of-chapter terms, references, and exercises enhance its value as a reference for practitioners and as a text for advanced students.

Survey Methodology (Wiley Series in Survey Methodology)

Fowler, Floyd J., Jr.

Wiley-Interscience

A complete and comprehensive collaboration providing insight on future approaches to telephone survey methodology Over the past fifteen years, advances in technology have transformed the field of survey methodology, from how interviews are conducted to the management and analysis of compiled data. Advances in Telephone Survey Methodology is an all―encompassing and authoritative resource that presents a theoretical, methodological, and statistical treatment of current practices while also establishing a discussion on how state―of―the―art developments in telecommunications have and will continue to revolutionize the telephone survey process. Seventy―five prominent international researchers and practitioners from government, academic, and private sectors have collaborated on this pioneering volume to discuss basic survey techniques and introduce the future directions of the telephone survey. Concepts and findings are organized in four parts―sampling and estimation, data collection, operations, and nonresponse―equipping the reader with the needed practical applications to approach issues such as choice of target population, sample design, questionnaire construction, interviewing training, and measurement error. The book also introduces important topics that have been overlooked in previous literature, including: <ul>
<li> The impact of mobile telephones on telephone surveys and the rising presence of mobile―only households worldwide </li> <li> The design and construction of questionnaires using Computer Assisted Telephone Interviewing (CATI) software </li> <li> The emerging use of wireless communication and Voice over Internet Protocol (VoIP) versus the telephone </li> <li> Methods for measuring and improving interviewer performance and productivity </li> <li> Privacy, confidentiality, and respondent burden as main factors in telephone survey nonresponse </li> <li> Procedures for the adjustment of nonresponse in telephone surveys </li> <li> In―depth reviews of the literature presented along with a full bibliography, assembled from references throughout the world </li> </ul>
Advances in Telephone Survey Methodology is an indispensable reference for survey researchers and practitioners in almost any discipline involving research methods such as sociology, social psychology, survey methodology, and statistics. This book also serves as an excellent text for courses and seminars on survey methods at the undergraduate and graduate levels.

Advances in Telephone Survey Methodology

Lavrakas, Paul J.

Tucker, N. Clyde

Brick, J. Michael

de Leeuw, Edith D.

Japec, LILLI

Link, Michael W.

Sangster, Roberta L.

Reference

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