There are now two superpowers in the world: the United States of America and public opinion. While the Americans may dominate the world economy, they do not dominate global public opinion. To succeed today, world leaders must routinely take public opinion into account and deal with the fact that the public trusts them less and less.Every day, on every continent, citizens are expressing their choices and preferences, thus directly or indirectly influencing the future of our planet. This book presents the results of the largest worldwide survey ever conducted. It includes the opinions of 53,749 citizens from 68 countries and five continents, who were polled by members of the Gallup International Association. Using photos, tables, graphs and maps, the authors have endeavoured to convey these people's opinions and feelings about the most significant issues in the world today. Voice of the People provides answers to questions of genuine importance:Do we have our priorities straight?Do we pray on an empty stomach?Do we live in a democratic society?Ecology or economy?The Gallup International Association, the most prestigious association of polling firms in the world, introduces the world's first book on global public opinion. Voice of the People will correlate the perceptions, attitudes and behaviours of citizens from all over the globe with several key factors that influence their lives — such as religion, the environment, terrorism, AIDS, immigration, human rights, world hunger, democracy and social solidarity.Based on the renowned worldwide survey “Voice of the People” — conducted for more than 20 years in 75 countries — this new annual reference, researched and written by top fact-finders from across the globe, will analyze major public opinion trends on global issues by region and by country. The book will be divided into chapters by theme, and will include easy-to-understand analyses of major trends and characteristics by country, region, religion, gender and age.This fascinating and accessible book for the general public will quickly become an indispensable annual reference.The data for the book are derived from a scientific survey conducted during the months of June, July and August 2005 among a representative sample of at least 500 respondents by country (i.e., more than 50,000 respondents worldwide) according to the GIA’s rigorous professional standards.

Voice of the People 2006: What the World Thinks on Today's Global Issues

Politics & Social Sciences

Leger Marketing

Social Sciences

Transcontinental

Companies are more disloyal to their clients than the clients are disloyal to companies. Business leaders regularly complain about their clients’ lack of loyalty. Yet, reality shows that the opposite is true: companies are disloyal to their clients. • Why do we offer better promotions to our new clients while offering nothing to current clients? • Why do those who spend $20 at the grocery store go through the checkout line faster than those who spend $250? • How many times have consumers at a service counter been confronted with a representative who takes a telephone call in priority? Based on an extensive scientific survey, the book will demonstrate that the consumers think that Air Canada, Bell Mobility, Future Shop and American Express are the most disloyal companies while Manitoba Hydro,PC Financial, WestJet and Starbucks are the some of the most loyal.

The Disloyal Company

Business & Money

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Books by Leger Marketing

See the best price to sell, buy, or rent books by Leger Marketing. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Voice of the People 2006: What the World Thinks on Today's Global Issues

The Disloyal Company