Reading Images provides the first systematic and comprehensive account of the grammar of visual design. Drawing on an enormous range of examples, Kress and van Leeunwen examine the ways in which images communicate meaning.

Reading Images: The Grammar of Visual Design

Humor & Entertainment

Kress, Gunther

Van Leeuwen, Theo

Leeuwen, Theo van

Radio

Routledge

Introducing Social Semiotics uses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created through complex semiotic interactions. Practical exercises and examples as wide ranging as furniture arrangements in public places and advertising jingles, provide readers with the knowledge and skills they need to be able to analyze and also produce successful multimodal texts and designs. The book traces the development of semiotic resources through particular channels such as the history of the Press and advertising; and explores how and why these resources change over time, for reasons such as advancing technology. Featuring a full glossary of terms, exercises, discussion points and suggestions for further reading, Introducing Social Semiotics makes concrete the complexities of meaning making and is essential reading for anyone interested in how communication works.

Introducing Social Semiotics: An Introductory Textbook

Literature & Fiction

History & Criticism

Introducing Social Semiotics

This second edition of the landmark textbook Reading Images builds on its reputation as the first systematic and comprehensive account of the grammar of visual design. Drawing on an enormous range of examples from children's drawings to textbook illustrations, photo-journalism to fine art, as well as three-dimensional forms such as sculpture and toys, the authors examine the ways in which images communicate meaning. Features of this fully updated second edition include: <ul>
<li>new material on moving images and on colour</li> <li>a discussion of how images and their uses have changed through time</li> <li>websites and web-based images</li> <li>ideas on the future of visual communication.</li>
</ul>
Reading Images focuses on the structures or 'grammar' of visual design – colour, perspective, framing and composition – provides the reader with an invaluable 'tool-kit' for reading images and makes it a must for anyone interested in communication, the media and the arts.

Arts & Photography

Graphic Design

The Language of New Media Design

‘This textbook is really a road map for how research in new media should evolve. It offers such an overwhelming variety of examples, it is so clearly written, it is so stimulating in research topics. This book should be the base of MA courses all over the world.’ – Jan Renkema, Tilburg University, the Netherlands The Language of New Media Design is an innovative new textbook presenting methods on the design and analysis of a variety of non-linear texts, from websites to CD-Roms. Integrating theory and practice, the book explores a range of models for analyzing and constructing multimedia products. For each model the authors outline the theoretical background and demonstrate usage from students' coursework, commonly available websites and other multimedia products. Assuming no prior knowledge, the book adopts an accessible approach to the subject which has been trialled and tested on MA students at the London College of Communication. Written by experienced authors, this textbook will be an invaluable resource for students and teachers of new media design, information technology, linguistics and semiotics. Dr Radan Martinec owns a new media research and consulting company IKONA Research and Consulting (rmartinec@IKONA.com), based in Arizona, USA. Theo van Leeuwen is Professor of Media and Communication and Dean of the Faculty of Humanities and Social Sciences at the University of Technology, Sydney, Australia. He is the co-author of Global Media Discourse (Routledge, 2007, with David Machin) and Reading Images (2nd edition, Routledge, 2006, with Gunther Kress).

The Language of New Media Design: Theory and Practice

Computers & Technology

Martinec, Radan

Web Development & Design

‘This textbook is really a road map for how research in new media should evolve. It offers such an overwhelming variety of examples, it is so clearly written, it is so stimulating in research topics. This book should be the base of MA courses all over the world.’ – Jan Renkema, Tilburg University, the Netherlands The Language of New Media Design is an innovative new textbook presenting methods on the design and analysis of a variety of non-linear texts, from websites to CD-Roms. Integrating theory and practice, the book explores a range of models for analyzing and constructing multimedia products. For each model the authors outline the theoretical background and demonstrate usage from students' coursework, commonly available websites and other multimedia products.   Assuming no prior knowledge, the book adopts an accessible approach to the subject which has been trialled and tested on MA students at the London College of Communication. Written by experienced authors, this textbook will be an invaluable resource for students and teachers of new media design, information technology, linguistics and semiotics.  Dr Radan Martinec owns a new media research and consulting company IKONA Research and Consulting (rmartinec@IKONA.com), based in Arizona, USA. Theo van Leeuwen is Professor of Media and Communication and Dean of the Faculty of Humanities and Social Sciences at the University of Technology, Sydney, Australia. He is the co-author of Global Media Discourse (Routledge, 2007, with David Machin) and Reading Images (2nd edition, Routledge, 2006, with Gunther Kress).

This second edition of the landmark textbook Reading Images builds on its reputation as the first systematic and comprehensive account of the grammar of visual design. Drawing on an enormous range of examples from children's drawings to textbook illustrations, photo-journalism to fine art, as well as three-dimensional forms such as sculpture and toys, the authors examine the ways in which images communicate meaning. Features of this fully updated second edition include:
<ul>
<li>new material on moving images and on colour</li>
<li>a discussion of how images and their uses have changed through time</li>
<li>websites and web-based images</li>
<li>ideas on the future of visual communication.</li>
</ul>
Reading Images focuses on the structures or 'grammar' of visual design - colour, perspective, framing and composition - provides the reader with an invaluable 'tool-kit' for reading images and makes it a must for anyone interested in communication, the media and the arts.

This third edition of the landmark textbook Reading Images builds on its reputation as the first systematic and comprehensive account of the grammar of visual design. Drawing on an enormous range of examples from children's drawings to textbook illustrations, photo-journalism to fine art, as well as three-dimensional forms such as sculpture and toys, the authors examine the ways in which images communicate meaning. Features of this fully updated third edition include: <ul>
<li>new material on diagrams and data visualization</li> <li>a new approach to the theory of 'modality'</li> <li>a discussion of how images and their uses have changedsince the first edition</li> <li>examples from a wide range of digital media including websites, social media, I-phone interfaces and computer games</li> <li>ideas on the future of visual communication.</li> </ul>
Reading Images presents a detailed outline of the 'grammar' of visual design, for instance on colour, perspective, framing and composition; and in that it provides the reader with an invaluable 'tool-kit' for reading images in their contemporary multimodal settings. A must for students and scholars of communication, linguistics, media studies and the arts.

Reading Images

Politics & Social Sciences

Social Sciences

See the best price to sell, buy, or rent books by Leeuwen, Theo van. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Leeuwen, Theo van

See the best price to sell, buy, or rent books by Leeuwen, Theo van. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Reading Images: The Grammar of Visual Design

Reading Images: The Grammar of Visual Design

Introducing Social Semiotics: An Introductory Textbook

Introducing Social Semiotics

Reading Images: The Grammar of Visual Design

Reading Images: The Grammar of Visual Design

The Language of New Media Design: Theory and Practice

The Language of New Media Design

Reading Images: The Grammar of Visual Design

Reading Images