Strategic Communications Planning: For Effective Public Relations and Marketing

Business & Money

Joseph Ogden

Laurie J. Wilson

Management & Leadership

Kendall/Hunt Publishing

Strategic Communications Planning for Effective Public Relations and Marketing

Strategic Communications Planning for Effective Public Relations and Marketing

Joseph D. Ogden

Skills

Kendall/Hunt Publishing Company

This book is designed to provide the framework, to integrate and synthesize the basic concepts and principles of public relations in a systematic approach to program planning and implementation. It introduces the strategic program planning matrix as a systematic, analytical tool expanding the four step process and teaching research-based public relations planning and programming. This strategic program has proven to be a valuable analytical problem-solving tool enabling you to integrate information and translate knowledge into sound practice. Chapters include: 1) Strategic Program Planning in the Process of Building Public Relationships 2) Foundation Principles of Public Information, Public Opinion and Persuasion 3) Research for Strategic Program Planning and Implementation 4) The Planning and Programming Process 5) Key Public and Strategies for Message and Media 6) Tactics for Action and Communciation 7) Ethics and Professionalism 8) Sample Campaign Plan

Strategic Program Planning for Effective Public Relations Campaigns

Economics

Kendall/Hunt Pub. Co.

New Seventh Edition Coming Soon!
The rapid advance of social and digital media technology has changed the landscape of communication and business entirely. 
One of the top-selling PR strategy and campaign texts for several years, the new seventh edition of Strategic Communications for PR, Social Media and Marketing features a new author that brings fresh perspectives, current trends and practices in communications, marketing and business.
Strategic Communications for PR, Social Media and Marketing by Laurie J. Wilson, Joseph D. Ogden, and Christopher E. Wilson:
<ul>
<li>Integrates an updated and revised Strategic Communications Matrix that focuses research, including stakeholder research, on results that provide a foundation for communication efforts.</li>
<li>Presents an updated and expanded treatment of social and digital media – such as using social media for message amplification rather than just message delivery and how to leverage social media based on analytics.</li>
<li>Includes a revised chapter on RFPs with a broader look at cultivating new business through business pitches.</li>
<li>Is Contemporary! The publication includes new examples, and case studies taken from today’s headlines. In addition, Tips from the Pros and Matrix Applied vignettes provide advice from successful communication practitioners.</li>
</ul>

Strategic Communications Planning for Public Relations and Marketing

New Seventh Edition Now Available!
The rapid advance of social and digital media technology has changed the landscape of communication and business entirely. 
One of the top-selling PR strategy and campaign texts for several years, the new seventh edition of Strategic Communications for PR, Social Media and Marketing features a new author that brings fresh perspectives, current trends and practices in communications, marketing and business.
Strategic Communications for PR, Social Media and Marketing by Laurie J. Wilson, Joseph D. Ogden, and Christopher E. Wilson:
<ul>
<li>Integrates an updated and revised Strategic Communications Matrix that focuses research, including stakeholder research, on results that provide a foundation for communication efforts.</li>
<li>Presents an updated and expanded treatment of social and digital media – such as using social media for message amplification rather than just message delivery and how to leverage social media based on analytics.</li>
<li>Includes a revised chapter on RFPs with a broader look at cultivating new business through business pitches.</li>
<li>Is Contemporary! The publication includes new examples, and case studies taken from today’s headlines. In addition, Tips from the Pros and Matrix Applied vignettes provide advice from successful communication practitioners.</li>
</ul>

Strategic Communications: Planning for Public Relations and Marketing

Strategic Communications for PR, Social Media and Marketing

Chris Wilson

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Books by Laurie J. Wilson