Wild Ride

LASHINSKY, ADAM

Portfolio/Penguin

In your pocket is something amazing: a quick and easy way to summon a total stranger who will take you anywhere you’d like. In your hands is something equally amazing: the untold story of Uber’s meteoric rise, and the massive ambitions of its larger-than-life founder and CEO. Before Travis Kalanick became famous as the public face of Uber, he was a scrappy, rough-edged, loose-lipped entrepreneur. And even after taking Uber from the germ of an idea to a $69 billion global transportation behemoth, he still describes his company as a start-up. Like other Silicon Valley icons such as Steve Jobs and Elon Musk, he’s always focused on the next disruptive innovation and the next world to conquer. Both Uber and Kalanick have acquired a reputation for being combative, relentless, and iron-fisted against competitors. They’ve inspired both admiration and loathing as they’ve flouted government regulators, thrown the taxi industry into a tailspin, and stirred controversy over possible exploitation of drivers. They’ve even reshaped the deeply ingrained consumer behavior of not accepting a ride from a stranger—against the childhood warnings from everyone’s parents. Wild Ride is the first truly inside look at Uber’s global empire. Veteran journalist Adam Lashinsky, the bestselling author of Inside Apple, traces the origins of Kalanick’s massive ambitions in his humble roots, and he explores Uber’s murky beginnings and the wild ride of its rapid growth and expansion into different industries. Lashinsky draws on exclusive, in-depth interviews with Kalanick and many other sources who share new details about Uber’s internal and external power struggles. He also examines its doomed venture into China and the furtive fight between Kalanick and his competitors at Google, Tesla, Lyft, and GM over self-driving cars. Lashinsky even got behind the wheel as an Uber driver himself to learn what it’s really like. Uber has made headlines thanks to its eye-popping valuations and swift expansion around the world. But this book is the first account of how Uber really became the giant it is today, and how it plans to conquer the future.

Wild Ride: Inside Uber's Quest for World Domination

Business & Money

Biography & History

Portfolio

Inside Apple: How America's Most Admired--and Secretive--Company Really Works

Business Plus

INSIDE APPLE reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products. If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull &amp; Bones for a secret retreat with company founder Steve Jobs). Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO. While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.

Computers & Technology

Penguin Audio

INSIDE APPLE reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products. If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull &amp; Bones for a secret retreat with company founder Steve Jobs). Based on numerous interviews, the audiobook offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO. While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.

Industries

Inside Apple - Dans les coulisses de l'entreprise la plus secrète au monde: Dans les coulisses de l'entreprise la plus secrète au monde

Politics & Social Sciences

Social Sciences

Dunod]

Apple ist seit dem 20. August 2012 das wertvollste Unternehmen der Welt. "Inside Apple" enth&Atilde;&frac14;llt das geheime System, die Taktiken und die F&Atilde;&frac14;hrungsstrategien, die Steve Jobs und seinem Unternehmen erlaubten, ein Erfolgsprodukt nach dem anderen zu produzieren und eine kult&Atilde;&curren;hnliche Anh&Atilde;&curren;ngerschaft f&Atilde;&frac14;r seine Produkte zu erwecken. In diesem Referenzwerk zur Unternehmensf&Atilde;&frac14;hrung stellt Adam Lashinsky dem Leser Konzepte wie das des "DRI" (Apples Praxis, jeder Aufgabe einen "Directly Responsible Individual", also einen direkt und unmittelbar Verantwortlichen zuzuweisen) und das der Top 100 (ein j&Atilde;&curren;hrlich wiederkehrendes Ritual, bei dem 100 aufstrebende F&Atilde;&frac14;hrungskr&Atilde;&curren;fte f&Atilde;&frac14;r ein geheimes, vollst&Atilde;&curren;ndig abgeschirmtes Treffen mit Unternehmensgr&Atilde;&frac14;nder Steve Jobs ausgew&Atilde;&curren;hlt und auf Herz und Nieren &Atilde;&frac14;berpr&Atilde;&frac14;ft werden) vor. Basierend auf zahllosen Interviews bietet das Buch exklusiv neue Informationen dar&Atilde;&frac14;ber, wie Apple Innovationen schafft, mit Lieferanten umgeht und den &Atilde;Âoelig;bergang in die Post-Jobs-&Atilde;Âbdquo;ra handhabt. Adam Lashinsky kennt Apple durch und durch: Bereits 2008 sagte er in einer Titelstory ("The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday?") f&Atilde;&frac14;r das Magazin Fortune voraus, dass der damals noch unbekannte Tim Cook eventuell Steve Jobs als CEO nachfolgen w&Atilde;&frac14;rde. Obwohl "Inside Apple" vordergr&Atilde;&frac14;ndig ein tiefer Einblick in ein einzigartiges Unternehmen (und in sein &Atilde;Ândash;kosystem aus Lieferanten, Investoren, Angestellten und Wettbewerbern) ist, sind die Lehren &Atilde;&frac14;ber Steve Jobs, Unternehmensf&Atilde;&frac14;hrung, Produktdesign und Marketing allgemeing&Atilde;&frac14;ltig. Sie sollten von jedem gelesen werden, der einen Teil der Apple-Magie in sein Unternehmen, seine Karriere oder sein kreatives Bestreben bringen m&Atilde;&para;chte.

Inside Apple: Das Erfolgsgeheimnis des wertvollsten, innovativsten und verschwiegensten Unternehmensder Welt (German Edition)

Wiley-VCH

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