The text provides an introduction to the field of marketing, presenting basic concepts and current marketing theory, along with memorable and up-to-date marketing practice examples. The text offers an understanding of marketing within a constantly-changing and increasingly-complex global environment, and offers compelling examples of business-to-business marketing principles, and examples of marketing through channel structures from the producer to the end consumer.

Essentials of Marketing

Business & Money

Clow, Kenneth E.

Lascu, Dana-Nicoleta

Marketing & Sales

Atomic Dog Pub Inc

International marketing, with the student in mind. International Marketing, 3e provides an in-depth analysis of international marketing, adopting a strategic, applications-oriented approach to country- and region-specific environments. These are illustrated, in the text and in the case studies, with interviews conducted with international and local marketing managers and with marketing theorists who uphold different international marketing philosophies. The text offers an understanding of international marketing theory and practice within a constantly-changing and increasingly-complex global environment, with compelling company and marketing illustrations throughout.

International Marketing

Instructor Required Material 
This COMPLETE textbook includes not only the paperback copy textbook new, but also contains the Online Study Guide Edtion. This is a complete interactive study guide with quizing functionality that reports to the instructor. This text also has animated figures and graphs that bring the print graphic to life for deeper understanding. The complete text is available word for word online as well, so you do not have to bring the print copy to class or with you as you travel. 
We sell our products to students at a 25% discount for the NEW and complete textbook package. 
What do students say about the Atomic Dog Online Study Guide? 
Survey Results 
80% of students found that the end-of chapter quizzes helped them review and prepare for exams. 
Among students using the Online Study Guide Edition, 72% found that interactive figures (animations, video, audio) made concept easier to understand than images or text. 
Among students using the Online Study Guide Edition, 82% found that studying with the online text improved their overall learning experience.

Marketing Frontiers Concepts and Tools

Atomic Dog Publishing

International Marketing, 2e, is thoroughly revised and updated to include current international issues and concerns, as well as in-depth cases studies and marketing illustrations, which cover the nuances of conducting business and marketing products overseas. Instructors and students alike will find the amount of materials covered a perfect fit with most marketing curriculums, as International Marketing, 2e, combines refreshers on basic marketing with the more advanced theories and techniques of marketing in a global arena.

Atomic Dog

International marketing, with the student in mind. International Marketing, 3e provides an in-depth analysis of international marketing, adopting a strategic, applications-oriented approach to country- and region-specific environments. These are illustrated, in the text and in the case studies, with interviews conducted with international and local marketing managers and with marketing theorists who uphold different international marketing philosophies. The text offers an understanding of international marketing theory and practice within a constantly-changing and increasingly-complex global environment, with compelling company and marketing illustrations throughout.

International Marketing: Managing Worldwide Operations in a Changing International Environment

See the best price to sell, buy, or rent books by Lascu, Dana-Nicoleta. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Lascu, Dana-Nicoleta

See the best price to sell, buy, or rent books by Lascu, Dana-Nicoleta. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Essentials of Marketing

International Marketing

Marketing Frontiers Concepts and Tools

International Marketing

International Marketing: Managing Worldwide Operations in a Changing International Environment