Marketing to the Social Web: How Digital Customer Communities Build Your Business

Larry Weber

wiley

Twenty-five years ago Larry Weber and his wife moved to an old farm. He quickly learned that the woods, ponds, swamps, fields and lake frontage contained a huge diversity of wildlife. During the subsequent years, he walked the land regularly and observed much of what nature had to show. The home, called Webwood, is not that different than many of the other nearby settings, but here nature acts out daily dramas and a plethora of organisms reveal themselves for the one willing to take a closer look. This book is a series of anecdotes of various animals that live at or near Webwood. To the observant walker, they show us that wonders of nature can be seen in most any location.

Webwood: Seasons of Life in the North Woods

Science & Math

Nature & Ecology

North Star Press of St. Cloud, Inc.

Butterflies of the North Woods

Adventure Pubns

Part of the popular North Woods Naturalist Series, this field guide contains detailed information with an innovative format that makes field identification a snap! The guide will help you know what to look for and when, and it was developed exclusively for the regions surrounding the North Woods of the United States and Canada.

Spiders of the North Woods (North Woods Naturalist)

Biological Sciences

Kollath-Stensaas Publishing

Fascinating Fungi of the North Woods

Cora Mollen

To many of us, goldenrods are seen only as the growth of tall yellow-flowering plants that appear along roadsides and in the fields of late summer. We seldom stop to take a close look or try to discern the different species. But goldenrods are a widespread and diverse group of native perennial composites. About 100 species grow in a variety of habitats across North America. In my region, northeastern Minnesota, I regularly see about a dozen kinds in various habitats. I have become fascinated by these plants and their numerous and amazingly diverse visitorsinsects, spiders, slugs, treefrogs, mites and more. In this book we sort out all the visitors that can be seen on the goldenrod flowers and stems of late summer. We also help you identify the dozen species that inhabit the North Woods.

In a Patch of Goldenrods

Stone Ridge Press

Put digital business strategy at the center of your business Welcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all business functions, impacting the way they communicate, operate, organize, and create value. A comprehensive digital strategy is essential for businesses hoping to build this new form of competitive advantage. Everywhere explains how to put your digital strategy at the center of how your organization communicates, operates, organizes itself, and creates value. <ul> <li>Develop a comprehensive digital strategy for your organization</li> <li>Put your online business strategy at the center of your customer's experience, and at the heart of everything you do</li> <li>Larry Weber's W2 Group is helping companies like Sony, IBM, Harvard Pilgrim Health Care, and the government of Rwanda, craft new online business strategies</li> </ul> The Web is not just another marketing channel. Put social media, email, Web, and other digital interactions Everywhere in your business, and make digital business strategy the heart of your thriving enterprise.

Everywhere: Comprehensive Digital Business Strategy for the Social Media Era

The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric

Lisa Leslie Henderson

Authentic Marketing: How to Capture Hearts and Minds Through the Power of Purpose

New Age of Reason: Harnessing the Power of Tech for Good

David Kirkpatrick

Wiley & Sons, Limited, John

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Books by Larry Weber