Why does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand?  This book offers a way to predict which brand a buyer will purchase. It looks at brand performance within a product category and tests it in different countries with very different cultures. Following the Predictive Brand Choice (PBC) model, this book seeks to predict a consumer’s loyalty and choice. Results have shown that PBC can achieve a high level of predictive accuracy, in excess of 70% in mature markets. This accuracy holds even in the face of price competition from a less preferred brand.   PBC uses a prospective predicting method which does not have to rely on a brand’s past performance or a customer’s purchase history for prediction. Choice data is gathered in the retail setting – at the point of sale. The Strategy of Global Branding and Brand Equity presents survey data and quantitative analyses that prove the method described to be practical, useful and implementable for both researchers and practitioners of commercial brand strategies.

The Strategy of Global Branding and Brand Equity

Lambert, Claire

Lee, Alvin

Yang, Jinchao

Mizerski, Richard

Reference

Routledge

If we want our students to succeed, we cannot afford to leave to chance what happens when they do not learn. In this guide, Robyn R. Jackson and Claire Lambert take you step by step through the process of providing proactive and progressive learning support what great teachers do to ensure that all students receive the right kind of assistance and to get those who are struggling back on track before they get frustrated and give up. Here, you ll learn how to * Support students before instruction through acceleration practices, including activating background knowledge, providing advance organizers, and focusing on key vocabulary. * Support students during instruction by distinguishing between productive and destructive struggle, establishing red flags to alert you when a student's learning is headed off course, and delivering targeted interventions that quickly put struggling students back on the path to mastery. * Support students after instruction by providing appropriate remediation for the few students who have not achieved mastery. * Create a comprehensive, progressive support plan tailored to your classroom content and the students you teach. About the series Every teacher can become a master teacher with the right kind of practice and support. Each how-to guide in the Mastering the Principles of Great Teaching series focuses on one of the seven mastery principles introduced in Robyn R. Jackson s best-selling Never Work Harder Than Your Students and Other Principles of Great Teaching. The guides self-assessments, worksheets, planning templates, process outlines, checklists, links to online resources, suggested activities, and prompts for reflection help teachers of all experience levels apply the principles to address everyday classroom challenges and build their overall mastery mindset.

How to Support Struggling Students: (Mastering the Principles of Great Teaching series)

Education & Teaching

Jackson, Robyn R.

Schools & Teaching

ASCD

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Books by Lambert, Claire