A fast-moving account of the success story of "The Sun". It traces the history of the newspaper during "Sir Larry's" 12 years at the helm, from 1969-81 and from a daily sale of 650,000 to one in excess of 4,000,000 - the biggest daily sale of any newspaper in the English language.

Sunrise

Lamb, Larry

Biographies & Memoirs

Pan/Macmillan

Applied Public Relations: Cases in Stakeholder Management (Routledge Communication Series)

Applied Public Relations: Cases in Stakeholder Management provides readers with the opportunity to observe and analyze how contemporary businesses and organizations interact with key groups and influences. Through the presentation of cases covering a wide variety of industries, locations, and settings, authors Larry F. Lamb and Kathy Brittain McKee examine how real organizations develop and maintain their relationships, offering valuable insights into contemporary business and organizational management practices. The cases included here illustrate both specific public relations campaigns and broader business and organizational practices that have public image or public relations implications. Some detail positive, award-winning practices, while others demonstrate practices that were less successful. The cases enable readers to consider explicit public relations choices as well as to analyze and assess the impact of management decisions on relationships with key stakeholders, whether they were designed, implicit, or even accidental. In addition to the cases, each chapter offers an overview of principles associated with relations with a particular stakeholder group and is supplemented with suggestions for additional readings. Reflection questions are offered to prompt thinking and focus discussion. Throughout the text, guest commentaries from leading practitioners and scholars answer questions about the best practices in contemporary public relations. Lamb and McKee have placed special emphasis on public relations as a strategic management function that must coordinate its planning and activities with several organizational units--human resources, marketing, legal counsel, finance, and operations, among others. A commitment to the ethical practice of public relations underlies the book, and students are challenged not only to assess the effectiveness of the practices outlined, but also to understand the ethical implications of those choices. With its practical orientation and scope, Applied Public Relations is an appropriate and useful text for courses on public relations management, public relations cases and campaigns, and business management or integrated communication management.

Business & Money

McKee, Kathy Brittain

Lamb, Lawrence F.

McKee, Kathy

Management & Leadership

Routledge

From the Heart

Literature & Fiction

Poetry

Xlibris, Corp.

Process automation engineer Parshall and software manager Lamb were charged with implementing a more flexible batch control system at a well know ice cream producer. They focus on the ISA S88.01 standard, and here pass on what they learned as an example of how to understand, justify, and implement the standard in a wide range of process industries. The price for members is $20. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Applying S88: Batch Control from a User's Perspective

Parshall, Jim

All Wrapped Up

Genre Fiction

Softwood Books

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