Product Details ISBN-13: 9780030039836 Publisher: Dryden Press FL Publication date: 5/28/1995 Edition description: Older Edition Edition number: 5 Pages: 448

Contemporary Marketing Plus: Study Guide for the Telecourse

Business & Money

BOONE, Louis E.

Stone, David

Kurtz, David

Lee, Valerie

Finance

Dryden Pr

Reimagine a practically focused and timely introduction to the foundations of marketing today with the innovative approach found in Boone/Kurtz's best-selling CONTEMPORARY MARKETING, 19E with MindTap. This edition focuses on application-based learning with streamlined content that highlights real skills that marketing professionals use on a regular basis. Rather than introducing an overly broad array of topics, this edition thoroughly explores today's most relevant and important concepts, including marketing analytics and the career readiness skills most important for your success. As a result, you learn more in less time. Memorable opening and closing examples for each section further advance learning objectives and demonstrate concepts in action to increase your comprehension and retention of key concepts. In addition, MindTap digital activities reinforce concepts and provide Excel Online practice working with marketing analytics to further prepare you for effective marketing in today's times.

Contemporary Marketing (MindTap Course List)

Boone, Louis

Marketing & Sales

Cengage Learning'

Recombinant Deoxyribonucleic Acid: A Short Course

Recombinant DNA: A Short Course

Watson, James D.

Tooze, John

Literature & Fiction

W.H.Freeman & Company

CONTEMPORARY MARKETING, Seventeenth Edition, is the proven, premier teaching and learning resource for foundational marketing courses. The authors provide thorough coverage of essential marketing principles, exploring all components of the marketing mix, and providing practical guidance to help students prepare for successful marketing careers. This trusted text continues to grow stronger with each groundbreaking new edition, preserving what has made previous editions perennial best-sellers, while adding innovative new features and up-to-date information on current trends, topics, research, and best practices in this ever-evolving field. Because it is so technologically advanced, student-friendly, instructor-supported, and more relevant than ever, CONTEMPORARY MARKETING, Seventeenth Edition, remains in a class by itself.

Contemporary Marketing

MindTap Marketing for Boone/Kurtz's Contemporary Marketing, 18th Edition helps you learn on your terms. INSTANT ACCESS IN YOUR POCKET. Take advantage of the MindTap Mobile App to learn on your terms. Read or listen to textbooks and study with the aid of instructor notifications, flashcards, and practice quizzes. MINDTAP HELPS YOU CREATE YOUR OWN POTENTIAL. GEAR UP FOR ULTIMATE SUCCESS. Track your scores and stay motivated toward your goals. Whether you have more work to do or are ahead of the curve, you'll know where you need to focus your efforts. And the MindTap Green Dot will charge your confidence along the way. MINDTAP HELPS YOU OWN YOUR PROGRESS. MAKE YOUR TEXTBOOK YOURS. No one knows what works for you better than you. Highlight key text, add notes, and create custom flashcards. When it's time to study, everything you've flagged or noted can be gathered into a guide you can organize. WORRIED ABOUT HOW TO EFFICIENTLY PREP FOR AN UPCOMING EXAM IN YOUR MARKETING COURSE? Use Adaptive Test Prep to set up and take practice tests using questions that look similar to what you'll see on your exam, and get feedback about right or wrong answers as well as where to find more information to brush up on those concepts needing further review.

MindTap Marketing, 1 term (6 months) Printed Access Card for Boone/Kurtz's Contemporary Marketing, 18th

PeopleSoft for the Oracle DBA, Second Edition stands on the boundary between the PeopleSoft application and the Oracle database. This new edition of David Kurtz's book is freshly revised, showing how to tame the beast and manage Oracle successfully in a PeopleSoft environment. You'll learn about PeopleSoft's Internet architecture and its use of Oracle's Tuxedo Application Server. You'll find full coverage of key database issues such as indexing, connectivity, and tablespace usage as they apply to PeopleSoft. Kurtz also provides some of the best advice and information to be found anywhere on managing and troubleshooting performance issues in a PeopleSoft environment. The solid coverage of performance troubleshooting is enough by itself to make PeopleSoft for the Oracle DBA a must-have book for any Oracle Database administrator working in support of a PeopleSoft environment. Explains PeopleSoft's technical architecture as it relates to Oracle Database Demonstrates how to instrument and measure the performance of PeopleSoft Provides techniques to troubleshoot and resolve performance problems What you'll learn Understand PeopleSoft's technical architecture and the structure of a PeopleSoft database Measure performance of the various tiers in the application Pinpoint and resolve performance problems within the code Configure server processes for optimal performance Monitor and manage your PeopleSoft installation using Oracle Enterprise Manager Take full advantage of the PeopleTools Performance Monitor that is new in version 8.44 Who this book is for PeopleSoft for the Oracle DBA is written for database administrators charged with supporting a PeopleSoft system, and especially those administrators responsible for troubleshooting and resolving PeopleSoft performance issues. PeopleSoft for the Oracle DBA also appeals to PeopleSoft administrators and developers who desire a better understanding

PeopleSoft for the Oracle DBA

Computers & Technology

Software

Apress

Eutopia: a novel

Science Fiction & Fantasy

Science Fiction

New Brevet Publications

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