Private Enterprise-Led Development in Sub-Saharan Africa provides a novel theoretical and conceptual model to guide research into Africa's economic development. It endorses the view that private enterprise-led growth will help reduce poverty since it strengthens individuals' capacity to care for themselves and their families.

Private Enterprise-Led Economic Development in Sub-Saharan Africa: The Human Side of Growth

Kuada, John

Science & Math

PALGRAVE~MACMILLAN

Thesis without Tears: A Guide for African University Students

Business & Money

Education & Reference

Adonis & Abbey Publishers

The marketing literature generally assumes that managers and customers always make rational (reasonable and logical) decisions. In real life, however, decision making process is hardly rational and straightforward. Managers and customers normally make decisions “in-action” – i.e. as they grapple with critical problems on daily basis. As such, they tend to combine experience-based knowledge with intuition and analysis to inform their decisions. Their decision making processes become even more complex when their companies operate within international contexts. It is therefore appropriate to teach students a variety of decision making skills as they prepare themselves to work in international companies. This is the task initiated in this book. It discusses how managers combine both rational and non-rational approaches and tools in their decision making processes, especially in international business contexts. Issues discussed include the following: <ul>
<li>The marketing strategy concept</li> <li>Rational and non-rational approaches to decision making</li> <li>Market-driving and market-driven strategies</li> <li>Internal marketing strategies</li> <li>Relational theories and strategies in marketing</li> <li>Organizational buying behaviour and strategies</li> <li>Online advertising decisions and strategies</li> <li>Assessment of export opportunities</li> <li>Marketing in the emerging economies</li> <li>Societal and ethical considerations in marketing decisions</li> </ul>
_____________________________________________________________ John Kuada is Professor of International Management at Aalborg University, Department of Business and Management, Denmark. He holds two doctorate degrees – PhD from Copenhagen Business School, and Dr. Merc. from Aalborg University. He has extensive experience as a business consultant and training advisor in areas of management, marketing and cross-border inter-firm relations in Europe and Africa.

Marketing Decisions and Strategies: An International Perspective

Marketing & Sales

This book narrates stories of Ghanaians that have successfully grown their businesses and have made a notable contribution to society as business people. It also provides guidelines that can help businesses succeed in Ghana and offers insights into some of the challenges that are likely to be faced.

How to Succeed as an Entrepreneur in Ghana: A Practical Guide

Business Development & Entrepreneurship

Research Methodology is written for university and college students who are looking for guidelines when writing for a research project. It describes some of the most influential methods in social science and speaks directly to students without any prior knowledge of project work. Written in a simple, straight-forward, and a highly engaging style, the book takes the reader through the essential features of the project work process and guides students in making key decisions that will reduce the anxieties they are likely to experience in their research process. The book also introduces students to the nature of their group work process and provides guidelines on how to work with other students in order to produce good projects. It is intended as a supplementary textbook for courses in research methodology, for bachelor and master's degree students. Highlights of the issues discussed include: structure of projects * research design * the role of theories in research projects * paradigms and philosophy of science * qualitative and quantitative data collection methods and techniques * mixed research methods.

Research Methodology: A Project Guide for University Students

Education & Teaching

Schools & Teaching

AmazonUs/INDPB

There is little written by Ghanaians to help foreigners understand their culturally prescribed rules of behaviour. This fascinating book offers an introduction to the Ghanaian people and is of use to visitors to Ghana, and those interested in the country and its culture. It covers geography and demography; political history; the economy; religions and customs; institutions and ceremonies that take place at different stages in life; underlying values and rules of behaviour; amusements and festivals; places of interest and guidelines for the good traveller.

Ghana. Understanding the People and their Culture

History

Chachah, Yao

Africa

Woeli Publishing Services

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Books by Kuada, John