A marketing management course shouldn't be treated like a principles class. And an upper-level text doesn't need to be written like an encyclopedia. That's why Marketing Management, 2e takes a direct, "no bull" approach, bringing concepts to life without dry explanations and unnecessary "extra" information. Theoretical and practical considerations are balanced throughout. Coverage of critical and contemporary marketing topics includes integration of e-commerce and a unique chapter on estimating marketing demand.

Marketing Management With Infotrac

Business & Money

Czinkota, Michael R.

Kotabe, Masaaki

Management & Leadership

South-Western Pub.

A marketing management course shouldn't be treated like a principles class. And, an upper-level text doesn't need to be written like an encyclopedia. That's why Marketing Management, 2e by Michael Czinkota and Masaaki Kotabe takes a direct, "no bull" approach, bringing concepts to life without dry explanations and unnecessary "extra" information. Theoretical and practical considerations are balanced throughout. Coverage of critical and contemporary marketing topics includes integration of e-commerce and a unique chapter on estimating marketing demand.

Marketing Management

Thomson Learning

Global Marketing Management and the Thunderbird Guide to International Business Resources on the World Wide Web

KOTABE

Deans, Candance

Dakin, Shaun

Marketing & Sales

wiley

Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment.  The text’s guiding principle, as laid out clearly and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more “multilateral.”  The 5th Edition further addresses some peculiar phenomenon being observed in global marketing today.  Whether they choose to pursue marketing careers, all students learn how marketing managers can affect other business functions for effective corporate performance on a global basis and how to work effectively with others for the same corporate goal.  Global Marketing Management brings timely coverage in various economic and financial as well as marketing issues that arise from the acutely recessionary market environment.

Wie Global Marketing Management

John Wiley&Sons

Global Marketing Management

GLOBAL MARKETING MGMT.

Helsen, Kristiaan

John Wiley&Sons, Inc.

Marketing Management: Text and Cases

The world of marketing is rapidly evolving, and Michael Czinkota, Masaaki Kotabe, and David Mercer provide this marketing management textbook to meet the changes. It gives students an applied approach to understanding today's worldwide marketing environment. Whether covering marketing concepts, corporate activities or research, the authors draw on their own broad international exposure to give the text a consistent global perspective. They also integrate major emphasis on technology that is permitting intensive and successful marketing interaction with customers, including the emerging opportunities on the information superhighway. The book provides a research and theory orientation drawing on work from the US, Europe, and Japan. This approach not only brings leading-edge knowledge to students, but also encourages them to delve more deeply into the subjects that most interest them. The authors' background in public policy and ongoing work with government agencies enables them to discuss in-depth how firms need to closely interact with governments and the legal frameworks that are expressions of society's expectations and demands. Key features include: 10 extended cases from the University of Western Ontario and the authors' own experiences with actual companies in actual global business situations; marketing audits in each chapter that encourage students to apply important concepts and theory to real-world business situations; highlights the importance of information technology to marketing practice - looking toward the emerging opportunities on the information superhighway in Chapter 15, "The Future of Marketing"; a discussion of the marketing function broadly, including the marketing of services and non-profit organizations, as well as important social issues - diversity, ethics, privacy, and the environment. Available supplements include: an "Instructor's Manual", with teaching plans, discussion guidelines, test questions (short essay, long essay, and multiple choice); "Colour Transparencies"; and a "Computerized Test Bank" for Windows.

Mercer,David

Blackwell Pub.

The world of marketing is rapidly evolving, and Michael Czinkota, Masaaki Kotabe, and David Mercer provide this marketing management textbook to meet the changes. It gives students an applied approach to understanding today's worldwide marketing environment. Whether covering marketing concepts, corporate activities or research, the authors draw on their own broad international exposure to give the text a consistent global perspective. They also integrate major emphasis on technology that is permitting intensive and successful marketing interaction with customers, including the emerging opportunities on the information superhighway. The book provides a research and theory orientation drawing on work from the US, Europe, and Japan. This approach not only brings leading-edge knowledge to students, but also encourages them to delve more deeply into the subjects that most interest them. The authors' background in public policy and ongoing work with government agencies enables them to discuss in depth how firms need to closely interact with governments and the legal frameworks that are expressions of society's expectations and demands. Key features include: 10 extended cases from the University of Western Ontario and the authors' own experiences with actual companies in actual global business situations; marketing audits in each chapter that encourage students to apply important concepts and theory to real-world business situations; highlights the importance of information technology to marketing practice - looking toward the emerging opportunities on the information superhighway in Chapter 15, "The Future of Marketing"; a discussion of the marketing function broadly, including the marketing of services and non-profit organizations, as well as important social issues - diversity, ethics, privacy, and the environment. Available supplements include: an "Instructor's Manual", with teaching plans, discussion guidelines, test questions (short essay, long essay, and multiple choice); "Colour Transparencies"; and a "Computerized Test Bank" for Windows.

Instructor Required Material 
This COMPLETE textbook includes not only the paperback copy textbook new, but also contains the Online Study Guide Edtion. This is a complete interactive study guide with quizing functionality that reports to the instructor. This text also has animated figures and graphs that bring the print graphic to life for deeper understanding. The complete text is available word for word online as well, so you do not have to bring the print copy to class or with you as you travel. 
We sell our products to students at a 25% discount for the NEW and complete textbook package. 
What do students say about the Atomic Dog Online Study Guide? 
Survey Results 
80% of students found that the end-of chapter quizzes helped them review and prepare for exams. 
Among students using the Online Study Guide Edition, 72% found that interactive figures (animations, video, audio) made concept easier to understand than images or text. 
Among students using the Online Study Guide Edition, 82% found that studying with the online text improved their overall learning experience.

Marketing Management, Third Edition

Czinkota, Michael

Atomic Dog Publishing

Instructor Required Material 
This COMPLETE textbook includes not only the paperback copy textbook new, but also contains the Online Study Guide Edition. This is a complete interactive study guide with quizzing functionality that reports to the instructor. This text also has animated figures and graphs that bring the print graphic to life for deeper understanding. The complete text is available word for word online as well, so you do not have to bring the print copy to class or with you as you travel. 
What do students say about the Atomic Dog Online Study Guide? 
Survey Results 
80% of students found that the end-of chapter quizzes helped them review and prepare for exams. 
Among students using the Online Study Guide Edition, 72% found that interactive figures (animations, video, audio) made concept easier to understand than images or text. 
Among students using the Online Study Guide Edition, 82% found that studying with the online text improved their overall learning experience.

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