Today's businesses are overwhelmed with the need to create more content, faster, cutomized for more customers, and for more media than ever before. Managing Enterprise Content: A Unified Content Strategy provides the concepts, strategies, guidelines, processes, and technological options that will prepare enterprise content managers and authors to meet the increasing demands of creating, managing, and distributing content. Author Ann Rockley, along with the Rockley Group team, provides techniques that will help you define your content management requirements, build your vision, design your content architecture, pick the right tools, and overcome the hurdles of managing enterprise content. This book will help you visualize the broad spectrum of enterprise content, the requirements for effectively creating, managing, and delivering content, and the value of developing a unified content strategy for your organization.

Managing Enterprise Content: A Unified Content Strategy

Computers & Technology

Rockley, Ann

Kostur, Pamela

Manning, Steve

Web Development & Design

New Riders Pub

See the best price to sell, buy, or rent books by Kostur, Pamela. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Kostur, Pamela

See the best price to sell, buy, or rent books by Kostur, Pamela. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Managing Enterprise Content: A Unified Content Strategy