Four Pillars of Politics: WHY SOME CANDIDATES DON’T WIN AND OTHERS CAN’T LEAD (Lexington Studies in Political Communication)

<p>The Four Pillars of Politics provides a uniform foundation for evaluating political campaign strategies. The four pillars identified in this book—fear, national narcissism, consumerism, and religion—serve as attitudinal anchors that American voters use in making their voting decisions. The dominant pillar may change from election to election, leading to situations in which a candidate who wins in one election may be defeated four years later. Kitchens and Powell examine how political communication is understood by combining these four pillars with the related matrix of attitudes, beliefs, and values that are integral components of the American culture. The Four Pillars of Politics will appeal to scholars of political science, communication studies, and journalism. </p>

The Four Pillars of Politics: Why Some Candidates Don't Win and Others Can't Lead (Lexington Studies in Political Communication)

Politics & Social Sciences

Kitchens, James T.

Powell University of Alabama at, Larry

Social Sciences

Lexington Books

See the best price to sell, buy, or rent books by Kitchens, James T.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Kitchens, James T.

See the best price to sell, buy, or rent books by Kitchens, James T.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Four Pillars of Politics: Why Some Candidates Don't Win and Others Can't Lead (Lexington Studies in Political Communication)

Four Pillars of Politics: WHY SOME CANDIDATES DON’T WIN AND OTHERS CAN’T LEAD (Lexington Studies in Political Communication)