Marketing in the Not-for-Profit Sector examines the crucial role that marketing has to play in both public and voluntary sectors. Education, health, social services, leisure and libraries are turning to marketing practices as they develop a more customer-focused philosophy. Charitable and religious organizations are also employing marketing principles more widely in their operations.Through case studies and mini questionnaires, Marketing in the Not-for-Profit Sector shows how general marketing principles can be applied to the not-for-profit sector to achieve quality service and meet customer expectations.Marketing in the Not-for-Profit Sector is relevant to all involved in the public and voluntary sectors. Both marketing managers and students will find it of particular relevance.Margaret Kinnell is Professor of Information Studies at Loughborough University. She has worked extensively in the fields of information service management and the development of quality in higher education, in the UK and overseas, including quality management in the public sector in Japan.Jennifer MacDougall is an independent researcher and information consultant in the Public Service sector. Recent work has included studies of marketing in public libraries and leisure services, international health informatics, and access to healthcare information in Ireland. The first UK title to look at marketing in the not-for-profit sectors as a wholeSector-specific concerns are examined through case studies and scenariosIdentifies relevant marketing principles

Marketing in the Not-For-Profit Sectors (Marketing Series: Professional Development)

Business & Money

MACDOUGALL, JENNIFER

Kinnell Evans, Margaret

Kinnell, Margaret

Institute of Marketing

Management & Leadership

Butterworth-Heinemann

In the UK, Best Value and other initiatives are requiring public sector organizations to examine the quality and relevance of their services. Many are using the European Foundation for Quality Management (EFQM) Business Excellence Model for this purpose. Library managers and trainers will need to implement such programmes in order to thrive in the new climate. This new self-assessment tool offers the means to do just that.This publication takes account of the context in which library services operate and reflects the particular requirements of the sector. It is essential reading for information practitioners and administrators in the public and academic library sectors and beyond, and has relevance internationally as well as in the UK. It is also an invaluable textbook for students of librarianship and information studies.

Improving Library and Information Services Through Self-Assessment: A Guide for Senior Managers and Staff Developers (British Library Research & Innovation Centre Report)

Politics & Social Sciences

Jones, Kathryn

Usherwood, Bob

Social Sciences

Facet Pub

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Books by Kinnell, Margaret