Integrated Advertising, Promotion and Marketing Communications: Test Item File

Business & Money

Kenneth, Clow

Marketing & Sales

Prentice Hall,US

Exam Copy for Integrated Advertising, Promotion and Marketing Communications

Prentice Hall Video Library to Accompany Integrated Advertising, Promotion, and Marketing Communications.

Donald Black

PRENTICE/HALL

<p>Formerly Marketing Frontiers: An Introduction to Marketing, this new edition introduces the challenges of marketing and an in-depth examination of those marketing management skills essential for handling the problems of a company in a complex economic, political, technological, and socio-cultural environment. Students -- adopting the stance of marketing consultants -- will solve a broad range of marketing problems, including consumer and industrial marketing problems, social marketing problems, as well as specific and general local and global marketing problems.</p>

Essentials of Marketing, Second Edition

Dana-Nicoleta Lascu

Atomic Dog Publishing

Marketing Management 2e

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