More than 20 of the world's most respected marketing and advertising professors combined their talents to create the 14 fresh and relevant cases in this Integrated Marketing Communications text. The cases subjects include some of the world's most dynamic marketing organizations such as Kentucky Speedway, U.S.S. Midway, Washington Redskins, and Williamsburg Tourism. It also introduces some fascinating lesser-known organizations such as BowTie Cause, HABLAME Mobile and You Brew. This book is ideal for courses in marketing, advertising, integrated marketing communications, and communications at both the undergraduate and graduate levels. The cases also are excellent for use by seminar companies and for internal marketing training. A comprehensive set of Teaching Notes is available upon request from the Midwest Marketing Education Foundation.

The IMC Case Book: Cases in Integrated Marketing Communications

Business & Money

Jones, Susan K.

Kelly, J. Steven

Marketing & Sales

Midwest Marketing Education Foundation

This book includes readings by 12 leading academics and practitioners in advertising and marketing communications including Don Schultz, David Shepard,Victor Hunter, Ruth P. Stevens, and Goutam Chakraborty. These articles were specially commissioned for this book. 
These articles are followed by 25 cases covering the broad range of marketing communications, including business-to-business, business-to-consumer, not-for-profits. Cases were developed from the DePaul University Casewriters Workshop.

Readings & Cases in Integrated Marketing Communications

Racom Communications

The IMC Case Book: Cases in Integrated Marketing Communications, Second Edition

Jones, Susan Kraus

Independently published

See the best price to sell, buy, or rent books by Kelly, J. Steven. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Kelly, J. Steven