From modest beginnings, advertising on the Internet quickly has become a multibillion dollar business. This book discusses the power and potential of the Internet as an advertising medium and focuses on how the Internet can be utilized best to deliver effective messages. Just a Click Away: Advertising on the Internet is the first in a series of three books that look at various aspects of mass communication and the Internet. An accompanying Website (www.abacon.com/kaye), which will support all three books, provides further information and updates material in this ever-changing field. The book offers a multitude of valuable information as it draws from current sources that include trade periodicals, daily newspapers, academic journals, magazines, industry newsletters, conference presentations and, of course, the Web itself. Anyone interested in advertising on the Internet.

Just a Click Away: Advertising on the Internet

Business & Money

Medoff, Norman J.

Kaye, Barbara K.

Marketing & Sales

Allyn&Bacon

With a unique focus on technology and the Internet, Electronic Media: Then, Now, Later keeps students abreast of emerging changes in the broadcasting field today. This text provides students with the information they need to understand past, present and future trends in the broadcasting industry by using a unique “See it Then, See it Now, See it Later” chapter structure. Electronic Media: Then, Now, Later covers trends in technology and new media and has one of the best and most understandable discussions of the ratings process in the field today. A companion web site provides graphic and animated depictions of how communication technologies work, further discussion of topics introduced in the text, and continually updated information to keep the text fresh and at the forefront of current events in the industry.

Electronic Media: Then, Now, And Later

Humor & Entertainment

Routledge

Now Media: The Evolution of Electronic Communication

Now in its fourth edition, this book is one of the leading texts on the evolution of electronic mass communication in the last century, giving students a clear understanding of how the media of yesterday shaped the media world of today. 
Now Media, Fourth Edition (formerly Electronic Media: Then, Now, Later) provides a comprehensive view of the beginnings of electronic media in broadcasting and the subsequent advancements into ‘now’ digital media. Each chapter is organized chronologically, starting with the electronic media of the past, then moving to the media of today, and finally, exploring the possibilities for the media of the future. Topics include the rise of social media, uses of personal communication devices, the film industry, and digital advertising, focusing along the way on innovations that laid the groundwork for ‘now’ television and radio and the Internet and social media. New to the fourth edition is a chapter on the amazing world of virtual reality technology, which has spawned a ‘now’ way of communicating with the world and becoming a part of video content, as well as a discussion of the impacts of the COVID-19 pandemic on media consumption habits. 
This book remains a key text and trusted resource for students and scholars of digital mass communication and communication history alike. 
The new ‘now’ edition also features updated online instructor materials, including PowerPoint slides and test banks. Please visit www.routledge.com/cw/medoff to access these support materials.

Through an approach that is both conceptual and practical, this text helps mass communication and broadcast students understand the value and commercial uses of the World Wide Web in the mass communication professions. Students will learn to think critically about social, legal, and ethical issues related to the world wide Web, and they will get practical information about how different media domains (radio, TV, public relations, advertising) are currently using the Web for both marketing and content purposes.

The World Wide Web: A Mass Communication Perpective

Politics & Social Sciences

Social Sciences

Mayfield Pub.Co

Electronic Media: Then, Now, and Later

Electronic Media: Then, Now, and Later provides a synopsis of the beginnings of electronic media in broadcasting and the subsequent advancements into digital media. The Then, Now, and Later approach focuses on how past innovations laid the groundwork for changing trends in technology, providing the opportunity and demand for evolution in both broadcasting and digital media. An updated companion website provides links to additional resources, chapter summaries, study guides and practice quizzes, instructor materials, and more. This new edition features two new chapters: one on social media, and one on choosing your entertainment and information experience. <ul>
<li>The then/now/later thematic structure of the book helps instructors draw parallels (and contracts) between media history and current events, which helps get students more engaged with the material.</li> <li>The book is known for its clear, concise, readable, and engaging writing style, which students and instructors alike appreciate.</li> <li>The companion website is updated and offers materials for instructors (an IM, PowerPoint slides, and test bank) </li>
</ul>

Computers & Technology

Networking & Cloud Computing

See the best price to sell, buy, or rent books by Kaye, Barbara K.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Kaye, Barbara K.

See the best price to sell, buy, or rent books by Kaye, Barbara K.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Just a Click Away: Advertising on the Internet

Electronic Media: Then, Now, And Later

Now Media: The Evolution of Electronic Communication

Now Media: The Evolution of Electronic Communication

The World Wide Web: A Mass Communication Perpective

Electronic Media: Then, Now, and Later