A company’s brand is its most valuable asset. Wheeler takes the most seminal tools used by a wide variety of thought leaders and practitioners and makes the information understandable, visible, relevant, exportable and applicable. With her best-selling debut book, Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011), now in its third edition, Alina Wheeler reinvented the marketing textbook using a straightforward style to help demystify the branding process. This new offering from Wheeler, Brand Atlas, builds on this user-friendly approach to aggregate and simplify the science behind branding with a unique visual teaching method suited for time-crunched professionals.
 Brand Atlas follows the recent YouTube-iPhone-Pecha Kucha era trend toward fast-paced visual instruction by neglecting needless jargon and combining vivid, full-color images and easy-to-follow diagrams to break down branding principles into basic step-by-step concepts that can be immediately applied. This handy reference: • Speaks to a broad range of stakeholders in the branding process—from CEOs to designers to brand managers • Provides tools to integrate brand throughout the entire customer experience, build relationships based on brand, measure a brand’s value, and define a brand strategy • Contains essential information illustrated through the use of diagrams
With diagrams designed by Joel Katz, an internationally known information designer and a global authority on the visualization of complex information, Brand Atlas is a compact, no-nonsense guide that shows how tactical innovation in the design process is crucial to building brand assets. More to Explore from the Book: Ten Imperatives for Branding Success Branding is big business. For most businesses, brands represent their most valuable asset, influencing customers, prospects, investors, and employees. Companies often go through a complex internal process to identify the best branding firms to partner with -choosing from an array of global brand consultancies, design offices, or specialists in areas such as packaging, user experience, and social media. Why do some brand initiatives just fizzle after an initial investment of capital and resources? Whether you are a consumer brand, a nonprofit, or a mid-size service business, the following imperatives ensure positive outcomes for your brand. 1. Ensure that the leadership team endorses the brand initiative and understands the process. There must be a strong mandate from the top. If the commitment to revitalize the brand is tepid, the initiative will expire, and the investment will have no return. 2. Establish clear goals and an endpoint. Why are we doing this? What are the deliverables? How will things be different at the end of the process? For example: we will have new branding guidelines to make it easier to communicate clearly and consistently about our brand to our customers and to our employees. 3. Establish clear responsibilities. Acknowledge that your investment will require company time, not just writing checks to the consultants. It's a collaborative process, and will require leadership's focus. Identify an internal person whose job it is to be the direct contact for the branding firm. They have to be a "make it happen" person with superior organizational skills, and access to the key decision makers. 4. Use a disciplined process with clear decision points and benchmarks. Agree on what the brand stands for before any creative work is done. Use a tool like the brand brief to ensure that key decision makers agree on your brand's essence, its competitive advantage, your target market, and your value proposition. 5. Stay customer centric. The best brand decisions can only be made with the customer's needs and experiences in mind. See the world through the eyes of your customers. 6. Commit to a small decision group that has the power to make the pivotal decisions that impact the brand. Do not bring in new decision-makers in the middle of the process. All decision makers must be involved and be present at all key decision points. 7. Determine if your company is truly ready to make a commitment to revitalizing your brand and implementing new brand standards. Is your company ready to invest the time, the capital and brainpower to revitalize your brand? 8. Determine how you will measure the success of this initiative. Consider benefits like employee engagement and a more effective and efficient marketing toolbox. Communicate that the brand is the most valuable resource and it's everyone's job to protect and grow that asset. 9. Use the process to build brand champions throughout your company. Launch internally first, then externally to customers. Make sure that all of your vendors have access to the new standards. Be diligent about communicating why you made these changes and what they mean. Smart organizations use the branding process to refocus stakeholders on their vision, values and mission. 10. Demonstrate—don't declare—why customers should choose you over others. Seize every opportunity to communicate your value and to differentiate your brand from others. Use the process to identify the places where your can build trust, attract new customers, and inspire customer loyalty. The process demands a combination of investigation, strategic thinking, creativity, design excellence, and project management skills. When done right, the process can achieve remarkable results for your brand.

Brand Atlas: Branding Intelligence Made Visible

Business & Money

Katz, Joel

Wheeler, Alina

Marketing & Sales

wiley

Photographer and writer Joel Katz presents a pictorial chronicle of his travels through the shifting islands of fear and loss, freedom and deliverance that was segregated Mississippi during the Freedom Summer of 1964 In June 1964, college student Joel Katz boarded a Greyhound bus in Hartford, Connecticut, for Jackson, Mississippi. He carried few possessions—a small bag of clothes, a written invitation to call on Frank Barber, who was special assistant to Governor Paul Johnson, and a Honeywell Pentax H1-A camera with three lenses. A few days after his arrival in Jackson, the city’s Daily News ran on its front page an FBI alert seeking Andrew Goodman, James Chaney, and Michael Schwerner, three field workers from the Congress of Racial Equality (CORE) who’d gone missing while investigating a church burning in Neshoba County. In the uneasy silence of their disappearance, Katz began a seven-week journey across the state. Along the way, he met the people of Mississippi, black and white, of all ages and classes, from the humble to the grand. These Mississippians encouraged or obstructed change in their traditional culture or simply observed the edifice of that culture tremble and fall. During 1964’s Freedom Summer, Katz met ministers making history and journalists writing it. He photographed Martin Luther King Jr. and James Abernathy, taught at a freedom school, interviewed a leader of the White Citizens Councils, was harassed by Jackson police, and escaped death in Vicksburg. Six weeks after Katz arrived in Mississippi, the FBI found the bodies of Goodman, Chaney, and Schwerner in an earthen dam. Inspired by the social documentary photographs of Walker Evans and Robert Frank, Katz snapped hauntingly quotidian photos on his Pentax camera. Amid acts of brutal savagery and transcendent courage that transfixed the nation, Katz discovered resilient individuals living quiet lives worthy of witness. And I Said No Lord is a moving and luminous record of Americans in evolution.

And I Said No Lord: A Twenty-One-Year-Old in Mississippi in 1964

Arts & Photography

Photography & Video

University Alabama Press

Designing Information: Human Factors and Common Sense in Information Design

"The book itself is a diagram of clarification, containing hundreds of examples of work by those who favor the communication of information over style and academic postulation―and those who don't. Many blurbs such as this are written without a thorough reading of the book. Not so in this case. I read it and love it. I suggest you do the same." ―Richard Saul Wurman 
"This handsome, clearly organized book is itself a prime example of the effective presentation of complex visual information." ―eg magazine "It is a dream book, we were waiting for…on the field of information. On top of the incredible amount of presented knowledge this is also a beautifully designed piece, very easy to follow…" ―Krzysztof Lenk, author of Mapping Websites: Digital Media Design "Making complicated information understandable is becoming the crucial task facing designers in the 21st century. With Designing Information, Joel Katz has created what will surely be an indispensable textbook on the subject." ―Michael Bierut "Having had the pleasure of a sneak preview, I can only say that this is a magnificent achievement: a combination of intelligent text, fascinating insights and - oh yes - graphics. Congratulations to Joel." ―Judith Harris, author of Pompeii Awakened: A Story of Rediscovery Designing Information shows designers in all fields - from user-interface design to architecture and engineering - how to design complex data and information for meaning, relevance, and clarity. Written by a worldwide authority on the visualization of complex information, this full-color, heavily illustrated guide provides real-life problems and examples as well as hypothetical and historical examples, demonstrating the conceptual and pragmatic aspects of human factors-driven information design. Both successful and failed design examples are included to help readers understand the principles under discussion.

Graphic Design

"The book itself is a diagram of clarification, containing hundreds of examples of work by those who favor the communication of information over style and academic postulation—and those who don't. Many blurbs such as this are written without a thorough reading of the book. Not so in this case. I read it and love it. I suggest you do the same." —Richard Saul Wurman "This handsome, clearly organized book is itself a prime example of the effective presentation of complex visual information." —eg magazine "It is a dream book, we were waiting for…on the field of information. On top of the incredible amount of presented knowledge this is also a beautifully designed piece, very easy to follow…" —Krzysztof Lenk, author of Mapping Websites: Digital Media Design "Making complicated information understandable is becoming the crucial task facing designers in the 21st century. With Designing Information, Joel Katz has created what will surely be an indispensable textbook on the subject." —Michael Bierut "Having had the pleasure of a sneak preview, I can only say that this is a magnificent achievement: a combination of intelligent text, fascinating insights and - oh yes - graphics. Congratulations to Joel." —Judith Harris, author of Pompeii Awakened: A Story of Rediscovery Designing Information shows designers in all fields - from user-interface design to architecture and engineering - how to design complex data and information for meaning, relevance, and clarity. Written by a worldwide authority on the visualization of complex information, this full-color, heavily illustrated guide provides real-life problems and examples as well as hypothetical and historical examples, demonstrating the conceptual and pragmatic aspects of human factors-driven information design. Both successful and failed design examples are included to help readers understand the principles under discussion.

See the best price to sell, buy, or rent books by Katz, Joel. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Katz, Joel

See the best price to sell, buy, or rent books by Katz, Joel. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Brand Atlas: Branding Intelligence Made Visible

And I Said No Lord: A Twenty-One-Year-Old in Mississippi in 1964

Designing Information: Human Factors and Common Sense in Information Design

Designing Information: Human Factors and Common Sense in Information Design

Designing Information: Human Factors and Common Sense in Information Design