Reaching Audiences provides a brief yet thorough guide to correct, clear writing for the media. This text sets up the writing process and shows students - and instructors - how to accomplish each task in a mass media context. Throughout the book, students see the importance of the audience in considering media and messages. Illustrative and specific real life examples provide students with guidance for improving their writing. By recognizing that today's students are preparing for careers in a changing media environment, this text covers a wide range of fields (print, electronic media, public relations, and advertising) and illuminates the differences in writing styles among them.

Reaching Audiences: A Guide to Media Writing

Katherine C. McAdams

Literature & Fiction

Allyn&Bacon

<p>  Cable television, videos, databases, e-mail, cell phones, and websites -- the information age has changed the face of communication in almost all fields: Writers use computer databases to research; reporters and columnists submit articles through electronic transmission from around the globe; companies send messages via fax, video, or computerized sound files. But the key ingredient to success in any communications job remains the same -- good writing. In today's world, good writing has suffered from the proliferation of technology. This book stresses the importance of accurate, articulate writing in the information age, and the key component of audience consideration in the writing process.  This book serves as a brief yet thorough guide to clear, concise writing for the media. It sets up the writing process and shows readers how to accomplish each writing task in a mass media context. Throughout the book, readers are reminded to always consider the importance of audience in producing and analyzing media and messages. Illustrative and specific real life examples provide readers with guidance for improving their writing. By recognizing that today's readers are preparing for a changing media environment, this book covers a wide range of fields (print, electronic media, public relations, and advertising), and illuminates the differences in writing styles among them.  Mass communication and electronic communication specialists, newscasters, editors, advertisers, and public relations professionals, </p>

Reaching Audiences: A Guide to Media Writing (2nd Edition)

Reference

Yopp, Jan Johnson

Words, Language & Grammar

<p>Addresses the many facets of newspaper editing from grammar and design to questions of ethics in a multimedia culture. The textbook's 16 chapters are organized into three parts: basic skills; special issues in copy editing; and editing issues beyond the story itself, including photographs, graphics, page design, and Web editing.</p>

Contemporary Editing

Politics & Social Sciences

Cecilia Friend

Donald Challenger

Social Sciences

NTC Pub. Group

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Books by Katherine C. McAdams