Me and Bobby D. is the exciting coming-of-age story of two teenage boys from the Bronx - Steve Karmen and Walden Robert Cassotto - who meet in high school, play in the same band, and then form a singing act. The year is 1956, at the dawn of rock and roll, a crossroad in the entertainment business rarely written about. Cassotto changes his name to Bobby Darin, makes his first recording, and he and Karmen are booked on the road for their first job ever as entertainers into Club Temptation, a seedy nightclub in suburban Detroit. This is Bobby Darin before "Splish Splash," "Mack, The Knife," "Beyond the Sea" and "Dream Lover"; and Steve Karmen before composing "I Love New York," "This Bud's for You," "Hershey Is the Great American Chocolate Bar" and "Nationwide Is on Your Side." What happens to them during the two-week engagement will alter their friendship, and change both of their lives forever. B/W photos; Hardcover; May; Biography; World Rights Steve Karmen has been a composer/lyricist/arranger/producer of advertising music for over 30 years. In addition to the above-mentioned themes, some of his most memorable compositions are: "Here Comes the King (The Budweiser Clydesdale Theme)," "Hertz, We're America's Wheels," "Weekends Were Made for Michelob," "Sooner or Later, You'll Own Generals," "Quality Is Job One - Ford," "We Build Excitement - Pontiac" and "At the Nevele." He is the recipient of 16 CLIO Awards, the "Oscar" of the advertising industry; the author of Through the Jingle Jungle, the accepted textbook about the industry, published by Billboard Books; and The Jingle Man, a collection of 152 of his jingles, published by Hal Leonard Corporation. Karmen lives in Westchester, NY.

Me and Bobby D.: A Memoir

Biographies & Memoirs

Karmen, Steve

Darin, Bobby

Arts & Literature

Hal Leonard

(Book). In this funny and insightful investigation, Steve Karmen dubbed the "King of the Jingle" by People magazine takes us back to a time when consumers happily sang along to "Pepsi Cola Hits the Spot," "This Bud's for You," and "Hershey Is the Great American Chocolate Bar," and brings us to the era of borrowed melodies, electronic sounds, and lyrics that never mention the name of the product. Did Madison Avenue get too sophisticated for its own good? Too cheap? Too sneaky? In its quest to combat the technology that allows viewer to "zap" the commercials, "tune out," or eliminate advertising, did the advertising world invent "integration" (putting the product into the programming) rather than make the commercials lovable, hummable units of entertainment themselves? Karmen explores the demise of the advertising music business and why the future of advertising is so precarious.

Who Killed the Jingle? How a Unique American Art Form Disappeared

Arts & Photography

Music

Me and Bobby D. is the exciting coming-of-age story of two teenage boys from the Bronx – Steve Karmen and Walden Robert Cassotto – who meet in high school, play in the same band, and then form a singing act. The year is 1956, at the dawn of rock and roll, a crossroad in the entertainment business rarely written about. Cassotto changes his name to Bobby Darin, makes his first recording, and he and Karmen are booked on the road for their first job ever as entertainers into Club Temptation, a seedy nightclub in suburban Detroit. This is Bobby Darin before “Splish Splash ” “Mack, The Knife ” “Beyond the Sea” and “Dream Lover”; and Steve Karmen before composing “I Love New York ” “This Bud's for You ” “Hershey Is the Great American Chocolate Bar” and “Nationwide Is on Your Side.” What happens to them during the two-week engagement will alter their friendship, and change both of their lives forever. Steve Karmen has been a composer/lyricist/arranger/producer of advertising music for over 30 years. In addition to the above-mentioned themes, some of his most memorable compositions are: “Here Comes the King (The Budweiser Clydesdale Theme) ” “Hertz, We're America's Wheels ” “Weekends Were Made for Michelob ” “Sooner or Later, You'll Own Generals ” “Quality Is Job One – Ford ” “We Build Excitement – Pontiac” and “At the Nevele.” He is the recipient of 16 CLIO Awards, the “Oscar” of the advertising industry; the author of Through the Jingle Jungle, the accepted textbook about the industry, published by Billboard Books; and The Jingle Man, a collection of 152 of his jingles, published by Hal Leonard Corporation. Karmen lives in Westchester, NY.

Presents a tour of the real world of musical advertising, and shows would-be jingle writers how to get started, and dealing with financial, business, and production aspects of the game

Through the Jingle Jungle: The Art and Business of Making Music for Commercials

Business & Money

Bpi Communications

See the best price to sell, buy, or rent books by Karmen, Steve. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Karmen, Steve

See the best price to sell, buy, or rent books by Karmen, Steve. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Me and Bobby D.: A Memoir

Who Killed the Jingle? How a Unique American Art Form Disappeared

Me and Bobby D.: A Memoir

Through the Jingle Jungle: The Art and Business of Making Music for Commercials