<p>Treating such contemporary design and development issues as identifying customer needs, design for manufacturing, prototyping, and industrial design, "Product Design and Development" by Ulrich and Eppinger presents in a clear and detailed way a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The integrative methods in the book facilitate problem solving and decision making among people with different disciplinary perspectives, reflecting the current industry toward designing and developing products in cross-functional teams.</p>

Product Design and Development

Engineering & Transportation

Karl Ulrich

Engineering

McGraw-Hill/Higher Education

<p>Custom edition text by McGraw Hill for Engineering Systems Design course at Rensselaer.  Sophomore level, engineering design process, development, &amp; exercises.</p>

Intro to Engineering Design, ENGR-2050 (Selected Material from Product Design and Development, 4e)--Custom Edition for Rensselear Polytechnic Institute, School of Engineering

McGraw-Hill: Primis

Winning in China: 8 Stories of Success and Failure in the World's Largest Economy

Lele Sang

Wharton School Press

See the best price to sell, buy, or rent books by Karl Ulrich. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Karl Ulrich