[This is the Audiobook Cassette Library Edition in vinyl case.] A hotbed of activity for farsighted thinkers and determined doers, the high-technology industry has given rise to a pioneering group of entrepreneurs and executives that is not only behind today's most innovative technological advances, but at the forefront of a dynamic new movement in business.  Armed with groundbreaking management approaches, the members of this visionary group are changing the way companies are modeled and offering new ideas on how companies should be run. Having helped their own organizations survive and thrive in a competitive, pressure-filled arena, they offer invaluable lessons for executives and managers in all industries. Now, in Silicon Gold Rush, their inspirational stories are told and their strategies for success revealed.  Written by Karen Southwick, former editor of Upside Magazine's book division, this enlightening behind-the-scenes account spans the gamut of emerging technology management styles, from proven successes such as Cisco Systems to new kids on the block like PeopleSoft. Providing valuable insights into myriad key issues, from nurturing creativity and motivating employees to finding new markets and weathering tough times, Silicon Gold Rush examines the modi operandi of the technology world's emerging stars and heavyweights. The book reveals the maverick leadership techniques that are finding their way into mainstream corporate culture with far-reaching consequences.  Along with an overview of the high-tech environment, Silicon Gold Rush delivers in-depth coverage of the changing role of the high-tech CEO, the growing importance of the customer in the development and marketing processes of technology companies, the essentials of internal corporate organization, and the increasing frequency of mergers and alliances. To illustrate the dynamics of the technology industry that make it so exciting and instructive to watch--the scramble for financing, the feverish move of product from design to delivery, the constant risk of failure--it tracks the progress of CrossWorlds Software, Inc., a start-up venture headed up by Katrina Garnett, founder and chief executive.  Delivering insider analysis of the thinking and motivations that drive today's high-tech powerhouses, this eye-opening book presents fascinating interviews with more than twenty trailblazing CEOs and senior executives, including Yahoo!'s Tim Koogle, 3Com's Eric Benhamou, PeopleSoft's Dave Duffield, Cisco's John Chambers, and Novell's Eric Schmidt.  A one-of-a-kind book that delves into the management ideas and strategies of high-tech leaders who are ''rewriting the rules of business,'' Silicon Gold Rush is essential reading for anyone--in any industry--seeking the inside track on contemporary business transformations.

Silicon Gold Rush: The Next Generation of High-Tech Stars Rewrites the Rules of Business (Library Edition)

Karen Southwick

History

Blackstone Audio,Inc.

[Audiobook CASSETTE Library Edition in vinyl case.] [Read by Sneha Mathan] In 1982, a little upstart named Sun was making waves in the high-tech industry with its groundbreaking workstation technology, even as early competitors dismissed the company as not worth losing sleep over. Since then, Sun Microsystems has become a formidable presence in the industry, making its own rules and taking no prisoners, and is currently poised to reach the highest point of its ascendancy -- the challenge of Microsoft's dominance over the future of computing. The driving force behind this once fledgling company is a man who has been described as brash, unconventional, ambitious, forward-looking, and sometimes his own worst enemy. Scott McNealy turned Sun into the multibillion-dollar success it is today -- a developer of innovative software like Java that is revolutionizing the computing landscape. High Noon is the inside story of Sun's rise to power, from its shaky start in Silicon Valley through its transformation under the aggressive and inspirational leadership of McNealy. Karen Southwick reveals the behind-the-scenes maneuverings of McNealy and Sun, with candid interviews from the key players and insights into the inner workings of the high-tech industry. This book examines how scrappy underdog Sun overcame its larger and supposedly tougher competitors, combining hard work, tenacity, and talented people to build a more innovative and flexible company. Among High Noon's revelations:  * A new perspective on how the complex, contradictory McNealy shaped his company and fashioned its strategy * Insight into central issues facing the high-tech industry, such as network computers and the future of the Internet * An insider view of the maneuverings of industry powerhouses, including Microsoft, Oracle, Netscape, IBM, and Intel * Both entertaining and instructive, High Noon offers valuable lessons for taking charge of your destiny and succeeding in a fast-paced, unpredictable, and even hostile environment

High Noon: The Inside Story of Scott McNealy and the Rise of Sun Microsystems (Library Edition)

Business & Money

Economics

See the best price to sell, buy, or rent books by Karen Southwick. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Karen Southwick

See the best price to sell, buy, or rent books by Karen Southwick. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Silicon Gold Rush: The Next Generation of High-Tech Stars Rewrites the Rules of Business (Library Edition)

High Noon: The Inside Story of Scott McNealy and the Rise of Sun Microsystems (Library Edition)