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Jugenheimer, D. W.

Books by Jugenheimer, D. W.

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Advertising Account Planning: Planning and Managing an IMC Campaign image

Advertising Account Planning: Planning and Managing an IMC Campaign

Author(s): Jugenheimer, D. W.
ISBN-13: 9780765625632
Edition: 2
Publisher: Routledge
Released: Nov 04, 2010
Format: Hardcover, 224 pages
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Advertising Account Planning: Planning and Managing an IMC Campaign image

Advertising Account Planning: Planning and Managing an IMC Campaign

Author(s): Jugenheimer, D. W.
ISBN-13: 9780765625649
Edition: 2
Publisher: Routledge
Released: Dec 17, 2010
Format: Paperback, 224 pages
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Advertising Media Workbook and Sourcebook image

Advertising Media Workbook and Sourcebook

Author(s): Sheehan, Kim Bartel
ISBN-13: 9780765626387
Edition: 3
Publisher: Routledge
Released: Oct 15, 2011
Format: Paperback, 352 pages
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