Public management: Text and cases

Joseph L. Bower

R.D. Irwin

Business Policy: Text and Cases

Business & Money

Management & Leadership

Richard D.Irwin

<p>The General Management Perspective and Business Policy  Bright Horizons 1987  Head Ski Company, Inc  Phil Knight: CEO at Nike (1983)  Serengeti Eyewear: Entrepreneurship with Corning, Inc.  1. What is Strategy  Crown Cork and Seal in 1989  Asahi Breweries  Wal-Mart Stores  Komatsu Limited and Project  Corning Incorporated: A Network of Alliances  2. Industry and Competitive Analysis  Harcourt Brace Jovanovich, Inc.  Firestone, Inc. Globalization  Ingvar Kampred and IKEA  Apple Computer - 1992  Bill Gates and the Management of Microsoft  3. Personal Values and Corporate Strategy  Salvatore Ferragamo SPA  Schlumberger Ltd.: Jean Riboud Excerpts from "A Certain Poetry" by Ken Auletta  The Body Shop International  4. Relating Strategy to Social Responsibility  BayBank Boston  RU 486 (A)  5. Building Strategy  Adam Opel AG (A)  Intel Corporation - Leveraging Capabilities for Strategic Renewal  The Harvard Business School  6. Building Organizational Capabilities  The Adams Corporation (A)  Colgate Palmolive Co. in Transition (A)  The Lincoln Electric Company  Johnsonville Sausage Co. (A)  Banc One Corporation 1993  ABB Deutschland  7. Transforming an Organization  Richardson Sheffield  Jack Welch: GE's Revolutionary  Marks and Spencer:Sir Richard Greenbury's Quiet Transformation  The Battle of Mannheim  8. Managing Relationships  Basic Industries  Kentucky Fried Chicken (Japan), Ltd.  Cleveland Twist Drill (A)  Richardson Hindustan Ltd. (Abridged)  9. Building A General Management Career  Gurcharan Das' Career Choices  Ben & Jerry's Homemade Ice Cream, Inc.: Keeping the Mission(s) Alive</p>

Business Policy: Managing Strategic Processes

Richard E. Walton

Christopher A. Bartlett

Hugo E.R. Uyterhoeven

Irwin

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Books by Joseph L. Bower