Hair et. al provides an applications-oriented introduction to multivariate analysis for the non-statistician. By reducing heavy statistical research into fundamental concepts, the text explains to students how to understand and make use of the results of specific statistical techniques.

Multivariate data analysis with readings

Science & Math

Joseph F. Hair, Jr.

Rolph E. Anderson

Ronald L. Tatham

Mathematics

Collier/Macmillan

This work offers a balance between primary and secondary market research information. It contains coverage of the critical information research tools and skills needed by marketing researchers and business decision-makers.

Marketing Research: A Practical Approach for the New Millennium

Business & Money

Robert P. Bush

David J. Ortinau

Marketing & Sales

McGraw-Hill Education (ISE Editions)

"Essentials of Marketing Research" concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. "Essentials of Marketing Research" gives students a strong command of market research principles, while being short enough to use alongside cases or projects.

Essentials of Marketing Research

McGraw=Hill

Marketing Research

McGraw-Hill Publishing Co.

ESSENTIALS OF MARKETING, 5th continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a brief text. ESSENTIALS OF MARKETING, 5th is ideal for those who wish to incorporate outside projects or readings into their course. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text features a comprehensive supplement package.

Marketing : Third Canadian Edition

Charles W. Lamb Jr.

Carl D. McDaniel

Nelson College Indigenous

Marketing Research, 3/e takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This book is unique from any other in the market in three significant ways. First, it provides a greater balance between primary and secondary information and the techniques and methods that underpin these two important types of data. Second, it offers in-depth coverage of the critical research tools and skills that will be required of today and tomorrow's marketing researchers and business decision-makers. Third, with its in-depth coverage of secondary research, the practice of customer-based management is highlighted as this book helps students see what real companies are doing for their marketing research. This book provides students a realistic and current view of the practice and importance of marketing research in the business world.

Marketing Research: A Practical Approach for the New Millennium (Irwin/McGraw-Hill Series in Marketing)

Management & Leadership

Irwin

Book by Charles W. Lamb, Joseph F. Hair, Carl McDaniel

*ACP Marketing Essentials

Mason, OH : South-Western College Publishing

The exciting new edition of Marketing continues the established tradition of adding value far beyond the expectations of students and instructors. Extensive research has been done to ensure this edition provides a comprehensive, up-to-the-minute introduction to the field of marketing. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text provides students with an exhilarating first introduction to the dynamic world of marketing.

Principles of Marketing

South-Western Pub. Co, US

Written for the non-specialist in multivariate statistics. Multivariate Data Analysis With Readings provides a simple introduction to multivariate analysis with emphasis on the practical use of these valuable tools.

Multivariate data analysis with readings (The PPC marketing series)

PPC Books

Textbook for Strayer University students.

Marketing

Cengage Learning'

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Books by Joseph F. Hair, Jr.